Making Radio
Allen & Unwin (Verlag)
978-1-74237-207-5 (ISBN)
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'The distilled wisdom and passion of top practitioners makes this an invaluable guide to making radio in Australia.' - Siobhan McHugh, award-winning radio feature producer and lecturer, University of Wollongong'a very useful hands-on guide to radio production in Australia' - Gail Phillips, Associate Professor of Journalism, Murdoch University'Making Radio has been a core text for all our radio courses since it was written. It covers everything form the basics you need to know when you begin your radio career, to high level skills required for career advancement.' - Kim Becherand, AFTRS Radio DivisionMaking radio programs gets into your blood: it's one of the most stimulating jobs in the world, in a fast-moving industry, at the cutting edge of digital technology.Making Radio is a practical guide for anyone who wants to learn how to make good radio in the era of Radio 2.0. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of radio programs: news and current affairs, music, talkback, comedy and WC features, as well as legal and regulatory constraints.With contributions from industry experts, the third edition reflects the impact of digital radio, including multi-platform delivery, listener databases, social media and online marketing.
It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations.
Steve Ahern OAM has been in radio for over thirty years, working in all sectors of the Australian radio industry. He was Director of Radio at the Australian Film Television and Radio School and now runs his own international radio and new media training company.
List of ContributorsPreface1. A History of Radio in Australia - Phil Charley, Wayne Mac and Steve Ahern2. Digital Radio in Australia - Steve Ahern3. Radio 2.0 in the digital age - Steve Ahern4. The Studio - Steve Ahern and Rod Pascoe5. Broadcast Laws and Regulations - Steve Ahern6. Radio Announcing - Steve Ahern, Georgia Brown and Dean Buchanan7. Presentation - Steve Ahern and Dave Cameron8. Interviewing - Jen Oldershaw and Lucienne Joy9. Producing - Steve Ahern10. Copywriting - Kevin Best11. Audio Production - Phil McNab and Kevin Best12. News - Russell Powell13. Talkback - Steve Ahern and Kevin Brumpton14. Research and Promotions - David Rogerson15. Radio Sales - David Maxwell and Brett Van Heekeren16. Programming - Graham Smith and Steve Ahern17. Torque Radio: The Radio Feature - Tony Barrell18. Radio Comedy - Ian Heydon19. The Transmission Chain - Gorden SmithGlossaryNotesBibliography WCIndex
| Erscheint lt. Verlag | 1.3.2011 |
|---|---|
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 539 g |
| Themenwelt | Kunst / Musik / Theater ► Film / TV |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Sozialwissenschaften ► Pädagogik ► Berufspädagogik | |
| ISBN-10 | 1-74237-207-4 / 1742372074 |
| ISBN-13 | 978-1-74237-207-5 / 9781742372075 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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