White Space is Not Your Enemy
A Beginner's Guide to Communicating Visually through Graphic, Web and Multimedia Design
Seiten
2010
Focal Press (Verlag)
978-0-240-81281-6 (ISBN)
Focal Press (Verlag)
978-0-240-81281-6 (ISBN)
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Suitable for non-designers, this book introduces the concepts and practices necessary for producing effective visual communications across various formats, from print to web. It covers the basics to help you develop your eye and produce attractive work.
Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work
Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work
What Is Design?; Step Away from the Computer; What Is a Grid and When Do I Need One?; I Need to Design This Today: the "Works Every Time" Layout; 13 Layout Sins; Mini Art School: The Elements and Principles of Design; Some Format & Composition Issues; What You Don't Know about Type Can Hurt You; Color Basics; Adding Visual Appeal: Photos & Illustrations; The Scoop on Info Graphics; Storyboarding 101; Getting Your Work Printed; Designing for Digital Output; Words of Encouragement; Appendix: A Gallery of Examples
| Verlagsort | Oxford |
|---|---|
| Sprache | englisch |
| Maße | 190 x 234 mm |
| Gewicht | 726 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Mathematik / Informatik ► Informatik ► Grafik / Design | |
| ISBN-10 | 0-240-81281-6 / 0240812816 |
| ISBN-13 | 978-0-240-81281-6 / 9780240812816 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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