Marketing Professionals

A Practical Career Guide

Kezia Endsley (Autor)

Buch | Softcover

134 Seiten

2021
Rowman & Littlefield (Verlag)
978-1-5381-5930-9 (ISBN)

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Welcome to the marketing field! If you are interested in a career as a marketing professional, you’ve come to the right book. What exactly do these people do on the job every day? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? Is this the right career path for you? How do you avoid burnout and deal with stress? This book can help you answer these questions and more.

Marketing Professionals: A Practical Career Guide includes interviews with marketing professionals. This book covers the following job areas in marketing:

Digital marketing
SEO (search engine optimization) and web analytics
Social media marketing
Graphic design
Brand management
Product marketing

Kezia Endsley is an editor and writer with over 25 years of experience. She is the author of four educational books for middle school and high school aged students. She has worked as an editor for numerous publishers, both in-house and as a freelancer.

Introduction

Chapter 1Why Choose a Career in Marketing?

Chapter 2Forming a Career Plan in Marketing

Chapter 3Pursuing the Education Path

Chapter 4Pursuing a Marketing Career

Notes

Glossary

Further Resources

Bibliography

About the Author

Erscheinungsdatum	25.06.2021
Reihe/Serie	Practical Career Guides
Verlagsort	Lanham, MD
Sprache	englisch
Maße	156 x 218 mm
Gewicht	254 g
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
Themenwelt	Kinder- / Jugendbuch ► Sachbücher
ISBN-10	1-5381-5930-9 / 1538159309
ISBN-13	978-1-5381-5930-9 / 9781538159309
Zustand	Neuware