Big Brands: Samsung
Wayland (Verlag)
978-0-7502-9266-5 (ISBN)
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Find out how Samsung grew from a small food export company to become the manufacturer of so many of the must-have gadgets in just 50 years. This title looks at:
· Some of the brightest business minds behind Samsung's meteoric rise
· How the company consistently stays at the cutting edge of technological innovation
· The marketing and PR strategies that have built Samsung into the powerful brand it is today
From Samsung's battle with Sony to what the future could hold for the tech company, this is a fascinating look at Samsung, and the technology industry as a whole.
Cath Senker is a children's non-fiction writer who specialises in writing about modern history, global issues and world religions. Her latest history titles include Living Through the Vietnam War (Raintree, 2011), Our World Divided: Israel and the Middle East (Wayland, 2011) and A Cultural History of Women in America: Women Claim the Vote (Bailey Publishing, 2011). She has a particular interest in the topics of migration, refugees and racism and recently wrote Mapping Global Issues: Immigrants and Refugees (Arcturus, 2011). In her work, Cath aims to highlight individuals' experiences and to present different viewpoints in a non-judgemental way as a basis for discussion. Cath also works as a project manager and editor on non-fiction titles for both children and adults. Before embarking on a freelance career, she worked as a commissioning editor for a children's educational publishing company for eight years. She is also an experienced ESOL teacher. Cath volunteers with City Reads, a project that aims to widen the enjoyment of books and reading among people of all ages, especially people from disadvantaged communities. She is a also a keen amateur cyclist, cook and gardener.
1: A Global Brand
2: Samsung Starts Out
3: The Global Arena
4: A New Management Style
5: Creating a Market for Electronics
6: Branding Samsung Electronics
7: Samsung v Sony
8: Overcoming Recession and Scandal
9: Sponsorship
10: The Consumer Culture
11: The Secrets of Samsung's Success
12: Samsung's Future
| Erscheinungsdatum | 13.05.2016 |
|---|---|
| Reihe/Serie | Big Brands |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 131 x 269 mm |
| Gewicht | 162 g |
| Themenwelt | Kinder- / Jugendbuch ► Sachbücher ► Geschichte / Politik |
| Kinder- / Jugendbuch ► Sachbücher ► Naturwissenschaft / Technik | |
| ISBN-10 | 0-7502-9266-0 / 0750292660 |
| ISBN-13 | 978-0-7502-9266-5 / 9780750292665 |
| Zustand | Neuware |
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