Blick ins Buch

In Detail, Exhibitions and Displays

Museum design concepts, Brand presentation, Trade show design

Christian Schittich (Autor)

Buch | Hardcover

176 Seiten

2009
Birkhäuser Verlag GmbH
978-3-7643-9955-9 (ISBN)

Lese- und Medienproben

Inhaltsverzeichnis (PDF)

Artikel merken

From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle. Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success.

Christian Schittich ist Architekt und Chefredaktor der Zeitschrift Detail.

Erscheint lt. Verlag	19.6.2009
Reihe/Serie	in DETAIL
Zusatzinfo	380 col. ill.
Verlagsort	Basel/Berlin/Boston
Sprache	englisch
Maße	230 x 297 mm
Gewicht	1210 g
Themenwelt	Geisteswissenschaften ► Geschichte ► Hilfswissenschaften
Themenwelt	Technik ► Architektur
Schlagworte	architectural design • Architecture • Architektur • Ausstellungsarchitektur • Ausstellungsbau • Bildband • Clermont • Construction • Design • Display • Display of merchandise • Exhibit stands • Hardcover, Softcover / Technik/Bautechnik, Umwelttechnik • HC/Technik/Bautechnik, Umwelttechnik • Innenarchitektur • Interior design • Museum • museum design • Planning • Präsentation • Trade Shows • Wirtschaftsmathematik
ISBN-10	3-7643-9955-4 / 3764399554
ISBN-13	978-3-7643-9955-9 / 9783764399559
Zustand	Neuware