In Detail, Exhibitions and Displays
Museum design concepts, Brand presentation, Trade show design
Seiten
2009
Birkhäuser Verlag GmbH
978-3-7643-9955-9 (ISBN)
Birkhäuser Verlag GmbH
978-3-7643-9955-9 (ISBN)
From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle. Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success.
Christian Schittich ist Architekt und Chefredaktor der Zeitschrift Detail.
| Erscheint lt. Verlag | 19.6.2009 |
|---|---|
| Reihe/Serie | in DETAIL |
| Zusatzinfo | 380 col. ill. |
| Verlagsort | Basel/Berlin/Boston |
| Sprache | englisch |
| Maße | 230 x 297 mm |
| Gewicht | 1210 g |
| Themenwelt | Geisteswissenschaften ► Geschichte ► Hilfswissenschaften |
| Technik ► Architektur | |
| Schlagworte | architectural design • Architecture • Architektur • Ausstellungsarchitektur • Ausstellungsbau • Bildband • Clermont • Construction • Design • Display • Display of merchandise • Exhibit stands • Hardcover, Softcover / Technik/Bautechnik, Umwelttechnik • HC/Technik/Bautechnik, Umwelttechnik • Innenarchitektur • Interior design • Museum • museum design • Planning • Präsentation • Trade Shows • Wirtschaftsmathematik |
| ISBN-10 | 3-7643-9955-4 / 3764399554 |
| ISBN-13 | 978-3-7643-9955-9 / 9783764399559 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
innovative Wege der Konzeption und Evaluation von Ausstellungen
Buch | Softcover (2024)
transcript (Verlag)
CHF 49,90
