Undressing the Ad

Reading Culture in Advertising

Katherine Toland Frith (Autor)

Buch | Softcover

250 Seiten

2006 | 3rd Revised edition
Peter Lang Publishing Inc (Verlag)
978-0-8204-3755-2 (ISBN)

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Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.

Contents: Katherine T. Frith: Undressing the Ad: Reading Culture in Advertising – Elizabeth Pauline Lester: Finding the Path to Signification: Undressing a Nissan Pathfinder Direct Mail Package – Matthew P. McAllister: Sponsorship, Globalization, and the Summer Olympics – Morris B. Holbrook/Barbara B. Stern: The Paco Man and What is Remembered: New Readings of a Hybrid Language – Ernest M. Mayes: As Soft as Straight Gets: African American Women and Mainstream Beauty Standards in Haircare Advertising – Linda K. Fuller: We Can’t Duck the Issue: Imbedded Advertising in the Motion Pictures – Chemi Montes-Armenteros: Ideology in Public Service Advertisements – Michael J. Ludwig: The Cultural Politics of Prevention: Reading Anti-Drug PSAs – Daniel R. Nicholson: The Diesel Jeans and Workwear Advertising Campaign and the Commodification of Resistance – Christian Vermehren: Cultural Capital: The Cultural Economy of U.S. Advertising – Angharad N. Valdivia: The Secret of My Desire: Gender, Class, and Sexuality in Lingerie Catalogs.

Reihe/Serie	Counterpoints ; 54
	Counterpoints ; 54
	Counterpoints: Studies in the Postmodern Theory of Education ; 54
Zusatzinfo	illustrations
Verlagsort	New York
Sprache	englisch
Maße	160 x 230 mm
Gewicht	370 g
Themenwelt	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Anglistik / Amerikanistik
	Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-8204-3755-7 / 0820437557
ISBN-13	978-0-8204-3755-2 / 9780820437552
Zustand	Neuware