How to Disciple Men (Short and Sweet) (eBook)
256 Seiten
Broadstreet Publishing Group, LLC (Verlag)
978-1-4245-5499-7 (ISBN)
The National Coalition of Ministries to Men (NCMM) brings together more than 200 organizations and independent ministers who share a single objective: to connect the men who disciple men. NCMM was founded in 1996, at the height of the Promise Keepers movement. Hundreds of thousands of men were filling stadiums across the nation, hungry to know Jesus. In response, men's ministries were popping up all over the United States. But many of the men who spearheaded these ministries were isolated from one another. Resources were scarce. Many struggled to survive. The big ministries weren't able to help the smaller ministries because they didn't know they existed. Denominational men's ministries saw a flood of new converts - but lacked the resources and manpower to effectively disciple these men. NCMM was created to connect and encourage these ministries to work together. The goal was to help them do together what no one ministry could do alone. NCMM provides visibility, connection, and growth opportunities for ministry leaders to become more influential in discipling men. Learn more at NCMM.org.
The National Coalition of Ministries to Men (NCMM) brings together more than 200 organizations and independent ministers who share a single objective: to connect the men who disciple men. NCMM was founded in 1996, at the height of the Promise Keepers movement. Hundreds of thousands of men were filling stadiums across the nation, hungry to know Jesus. In response, men's ministries were popping up all over the United States. But many of the men who spearheaded these ministries were isolated from one another. Resources were scarce. Many struggled to survive. The big ministries weren't able to help the smaller ministries because they didn't know they existed. Denominational men's ministries saw a flood of new converts – but lacked the resources and manpower to effectively disciple these men. NCMM was created to connect and encourage these ministries to work together. The goal was to help them do together what no one ministry could do alone. NCMM provides visibility, connection, and growth opportunities for ministry leaders to become more influential in discipling men. Learn more at NCMM.org. Jay Payleitner is one of the top freelance producers for Christian radio, producing Josh McDowell Radio, Today's Father, Jesus Freaks Radio, and Project Angel Tree with Chuck Colson. As a nationally known speaker, Jay has led marriage conferences and men's retreats, keynoted fundraising events, preached at weekend services, and spoken at Iron Sharpens Iron events in ten states. He is a longtime affiliate of the National Center for Fathering and served as Executive Director of the Illinois Fatherhood Initiative. Jay has sold more than half a million books, including the bestselling 52 Things Kids Need from a Dad and What If God Wrote Your Bucket List? He has been a guest multiple times on The Harvest Show, 100 Huntley Street, and Focus on the Family. Track him down at jaypayleitner.com. David Murrow is the best-selling author of Why Men Hate Going to Church, What Your Husband Isn't Telling You, How Women Help Men Find God, and The Map: The Way of All Great Men. He is also the founder of Church for Men, an organization that helps congregations reach more men and boys. His website is ChurchForMen.com.
6
MARKETING CHRISTIAN EVENTS TO YOUR COMMUNITY
(DR. JIM GRASSI)
Dr. Jim Grassi, best-selling author and international speaker, and his Men’s Ministry Catalyst (MMC) team have a host of valuable and timely resources to assist churches and men’s organizations in how to pray, plan, execute, market, and evaluate ministry to men. Visit mensministrycatalyst.org for more information. Contact MMC today for a free gift.
You can have the most eloquent of speakers, a great prayer team, amazing program planning, and a sound business strategy for your event, but if you don’t have an effective marketing plan to reach the men within your fellowship and those you wish to be in your church, your efforts are in vain.
In churches, Christian ministries, and organizations, the ultimate purpose of marketing is to bring people to the saving knowledge of Jesus Christ and the character of Christ through programs, services, and ministry opportunities. Romans 10:13–14 confirms, “‘Everyone who calls on the name of the Lord will be saved.’ How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard? And how can they hear without someone preaching to them?”
Marketing events and activities doesn’t happen by accident; they require careful planning. But it doesn’t have to be complex and time consuming. The foundation is basic and simple. It begins with two clarifying questions: What is the purpose of the event? And who do you want to attend the event?
WHAT IS THE PURPOSE OF THE EVENT?
Is the primary purpose of the event to promote fellowship within segments of the current congregation? Is your purpose the teaching or the training of a current segment of the church (parents, men, or women)? Is the purpose to introduce the church to the community? Fundamentally, are you doing the event to encourage the members of the church or is it an outreach program? If you don’t have a specific purpose in mind for having the event, then why go through the effort and expense?
WHO DO YOU WANT TO ATTEND THE EVENT?
In other words, identify your target audience. Be specific. Is it men? Women? Youth? Don’t try to be all things to all people. Using the shotgun approach to marketing, in which you spray information everywhere in hopes of attracting someone, is costly, time consuming, and ineffective. Different audiences respond to different kinds of imagery and messaging. For example, if you’re marketing a men’s event, it’s not a good idea to show pictures of men hugging and crying. Most men are repelled by this type of imagery.
MARKETING PRINCIPLES
With wisdom and discernment, event planners should take full advantage of proven marketing principles to promote Christian events, activities, and programs:
1. The more support you have, the more support you get. When the senior pastor, staff, and lay leadership actively support an event or activity, others (the congregation and members) get behind it and support it too. When there is only nominal staff support, only few join the movement.
2. The more people involved, the more people get involved. Planning, organizing, and marketing an event or activity with one or two persons generally doesn’t produce good results. But a well-organized team will multiply the reach and impact.
3. Wants and interests are a springboard to meeting needs. Men are drawn to activities that have a specific theme or topic. Hunting and fishing. Motorcycles. Camping. Archery. Basketball. Woodworking. Model railroading. Father-andson events. Stay away from generic events in an attempt to attract everyone under the sun. Consider the unique interests of your community or an unreached target audience.
4. People are attracted to successful and well-known personalities. If your event has a sports theme, bring in a Christian athlete. Well-known guest speakers are a proven draw that will gain attention from the community at large.
5. When you catch people’s attention, you get people’s attention. Use “attention getters” that surprise and delight. It’s just like fishing. When you use the right bait in the right way, the fish are attracted and bite.
6. People, especially men and growing boys, are attracted to food. To keep guys coming back, don’t skimp on the quality or quantity of food. Become known as the church that has good grub.
7. People like to get free gifts and prizes. Door prizes can attract participation, especially if you publicize a variety of prizes with high appeal to your target audience.
8. Schedule events and activities when it is convenient for people to attend. Timing is critical. Coordinate with community and school calendars to avoid scheduling conflicts with other local, regional, or national events. Also, don’t forget to take into consideration the time and the season: hunting and fishing seasons, vacations, holidays, and the like.
9. The easiest way to double attendance is “each one bring one.” Posters, flyers, radio, television, and newspaper announcements are good ways to market events, and they should be used. But nothing beats a personal invitation. Equip your guys with well-designed printed invitations they can use with friend, neighbors, and colleagues.
10. People forget, so remind them. Get folks to write it down on their calendars. Send out e-mails. Splash details across your church website. Postcards have good information, but they’re not personal, they’re expensive to print and mail, and they can arrive too early or too late. The best reminder may be a phone call a day or two before the event.
11. Sell tickets. If you want men to commit to your event, charge admission. It doesn’t have to be a lot. Even a small fee of five or ten dollars will cause a man to place a high value on the event because he paid to get in. Offer scholarships to anyone who can’t afford to attend. And even if admission is free, print tickets with a price on the face. Scarcity and dollar value cause men to show up.
WORKING WITH OTHERS
Identify other groups, churches, and businesses that may join you in promoting and attending your event. Communicate the value of the event to the entire community. Create win-win-win scenarios. Ask specifically for support and involvement from:
• Sports clubs (fishing, hunting, archery, camping)
• Ministerial groups or pastoral associations
• Church ministry groups (men’s, women’s, youth, adult classes, home groups)
• Christian clubs and organizations
• Christian businesses
• Sporting goods stores
• Sports bars (yes, this may be a good place to distribute information.)
• Youth organizations (FCA, Young Life, Youth for Christ, Campus Crusade)
MARKETING AND THE MEDIA
Each media outlet has a unique way of getting information to the public. Take full advantage of any church members who have professional or personal connections with members of the media, such as:
• News columns
• Community interest or “perspective” features
• Editorials
• Club and organization newsletters
• Community calendars
• Free newspapers looking for local interest stories
• Church page/religion section
• Letters to the editor (one of the most read sections of the paper).
• Paid advertising (often discounted for nonprofits)
• Local radio stations featuring community calendars, PSAs, and talk shows
• Local Christian stations that can reach an eager audience
• Local television stations, which cover events from a unique angle
Increase your chances of media coverage with a well-written press release or by making intentional connections with a reporter or staff writer. Assign a well-spoken member of your team to pursue different public relations opportunities.
MARKETING WITH WRITTEN/VISUAL MATERIALS
The key to visual materials is impact—attracting immediate attention so the viewer can quickly absorb details. Because of size and space limitations, keep information short and to the point. If possible, provide a printed takeaway (brochure, card, or tear-off reminder). Here are some ideas:
• Tickets with a dollar value printed on the face (even if there is no charge for the event)
• Flyers with and without tear-off tabs
• Posters with and without information pockets
• Bulletin inserts
• Bulletin boards with and without information pockets
• Post-card invitations and reminders
• Banners
• Personal letters with tickets
Consider using discount coupons in newspapers or local magazines. Some of the best results have come from placing ads in weekly community handouts like “Money Savers” or “The Nickel’s Worth” in the sports section....
| Erscheint lt. Verlag | 1.9.2017 |
|---|---|
| Vorwort | Patrick Morley |
| Verlagsort | Savage |
| Sprache | englisch |
| Themenwelt | Religion / Theologie ► Christentum ► Kirchengeschichte |
| Religion / Theologie ► Christentum ► Moraltheologie / Sozialethik | |
| Schlagworte | Accountability • authentic accountability • Christian • Christianity • Christian Life • christian men • Christian ministry • crossing racial lines • Discipleship • god and religion • male mind • Marketplace Ministry • mens issues • Millennials • ministry for men • ministry to men • outdoor activities • practical advice • Practical Wisdom • prayer warriors • Religion • Religious • Road Trips • spiritual growth • Spiritual Guidance • spiritual lessons |
| ISBN-10 | 1-4245-5499-3 / 1424554993 |
| ISBN-13 | 978-1-4245-5499-7 / 9781424554997 |
| Haben Sie eine Frage zum Produkt? |
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