Relevance and Text-on-Screen in Audiovisual Translation (eBook)

The Pragmatics of Creative Subtitling

Ryoko Sasamoto (Autor)

eBook Download: EPUB

2024
196 Seiten
Taylor & Francis Ebooks (Verlag)
978-1-003-86288-8 (ISBN)

Infos

This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT.The volume focuses on creative subtitling - otherwise known as 'text-on-screen' - through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen.The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.

Produkt-Details

• Erscheint lt. Verlag: 29.5.2024
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater ► Film / TV
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Anglistik / Amerikanistik
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• ISBN-10: 1-003-86288-8 / 1003862888
• ISBN-13: 978-1-003-86288-8 / 9781003862888