Tactical Inclusion

Difference and Vulnerability in U.S. Military Advertising

Jeremiah Favara (Autor)

Buch | Hardcover

272 Seiten

2024
University of Illinois Press (Verlag)
978-0-252-04572-1 (ISBN)

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The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising’s role in building the all-volunteer military.

Jeremiah Favara is an assistant professor of communication studies at Gonzaga University.

Acknowledgments

Abbreviations

Introduction

We’ll Hire You
America at Its Best
The Military Type
Make the World a Better Place
Walls Always Fall

Conclusion: Beyond Tactical Inclusion

Appendix

Notes

Index

Erscheinungsdatum	11.04.2024
Reihe/Serie	Feminist Media Studies
Zusatzinfo	43 black & white photographs, 3 tables
Verlagsort	Baltimore
Sprache	englisch
Maße	152 x 229 mm
Gewicht	454 g
Themenwelt	Geschichte ► Teilgebiete der Geschichte ► Militärgeschichte
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie
	Sozialwissenschaften ► Soziologie
ISBN-10	0-252-04572-6 / 0252045726
ISBN-13	978-0-252-04572-1 / 9780252045721
Zustand	Neuware