Writing Online and Audio Stories
Routledge (Verlag)
978-1-032-42584-9 (ISBN)
From considering what story to tell, to bringing narratives to life in practice, Anna Faherty explains what gives stories their unique power and demonstrates how to successfully combine techniques from short-stories and screenwriting with journalistic practices like fact checking and verification. Examples from corporate websites, personal blogs, podcasts, and social media set out how to attract and involve readers and listeners, and how to prompt them to take action. Readers will come away with a straightforward framework for planning and crafting storytelling projects and an understanding of text and script development, copyright, and editing. Each chapter includes summaries of key principles and practical writing tips, while case studies share insights from writers’ professional practices – including those who use storytelling to influence customers or advocate for change.
Writing Online and Audio Stories is a valuable entry-point for creative writers, podcasters, and professionals in PR and marketing, as well as students undertaking courses such as Digital Writing, Creative Nonfiction and Multimedia Storytelling.
Anna Faherty is an Honorary Lecturer at University College London and an Associate Lecturer at University of the Arts London. Anna also runs the writing, training and content development consultancy Strategic Content. Her clients include The Design Museum, Natural History Museum, Wellcome Collection and V&A.
Acknowledgements
About this book
Part 1: Understanding audiences and stories
Chapter 1: Understanding online readers and listeners
Chapter 2: How we respond to stories: The Story Funnel
Chapter 3: Six essential story ingredients
Part 2: Developing online and audio stories
Chapter 4: Storytelling with purpose
Chapter 5: Constructing your story
Chapter 6: Telling your story
Chapter 7: Writing for listeners
Chapter 8: Reviewing, editing, and publishing your story
Index
| Erscheinungsdatum | 29.12.2023 |
|---|---|
| Zusatzinfo | 1 Tables, black and white; 6 Line drawings, black and white; 6 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 330 g |
| Themenwelt | Kunst / Musik / Theater |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft | |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 1-032-42584-9 / 1032425849 |
| ISBN-13 | 978-1-032-42584-9 / 9781032425849 |
| Zustand | Neuware |
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