The Logic of Designing
BoD – Books on Demand (Verlag)
978-3-7578-2195-1 (ISBN)
Through an experimental study conducted in Las Vegas, the author examines the graphic effects of visual atmospheres on casino visitors' locomotion and perception of time. By using designing as a non-method, the author evaluates the impact of different graphic structures on visitors' experiences. The research setting provides valuable insights into the interplay between visual stimuli, human perception, and cognitive processes.
The transparently presented designing process allows for a reversible analysis, isolating and representing the information quality of visually non-informative and non-tangible elements. This research reveals that a triangulation of visually comprehensible (two-dimensional) and incomprehensible (multi-dimensional) visual information occurs within the black box of designing. The author establishes that these information qualities are not separate but are commensurable on the level of visual communication, differing only in their dynamics within the triangulation.
By incorporating the findings from the Las Vegas study, the book offers practical examples and concrete evidence to support the exploration of different levels of abstraction. It highlights how these levels influence our understanding and engagement with the world, providing readers with a deeper comprehension of the complexities inherent in our experiences.
This research in Las Vegas serves as a focal point throughout the book, offering tangible insights into the implications and applications of the concept of different levels of abstraction. By combining empirical evidence with theoretical frameworks, the author provides a comprehensive and illuminating perspective on how our experiences are shaped by the interplay of varying levels of abstraction in the real world.
Anja Maria Boxleitner is an accomplished visual communication designer and creative director, specializing in the intersection of art and design. Her artistic prowess and innovative approach have earned her prestigious accolades, including the renowned Red Dot Design Awards. Her ability to seamlessly blend creativity and strategic thinking has resulted in visually captivating and impactful designs. Born in Germany and living in Switzerland, Anja Maria has cultivated a diverse range of skills and expertise in her field. Her work encompasses various aspects of design, including graphic design, information design, and visual storytelling. Through her creative endeavors, she strives to challenge established norms and explore innovative approaches to communication. Anja Maria's professional journey has been marked by a commitment to research and teaching. By delving into theoretical frameworks and conducting empirical studies, she continuously seeks to deepen her understanding of visual communication and uncover new insights. Her extensive experience as an educator allows her to share her knowledge and inspire the next generation of designers.
Under the BXL imprint, Anja curates a collection of visually stunning and thought-provoking books. With an emphasis on communication design art, each publication is a testament to the power of visual storytelling and the fusion of creativity and strategic thinking.
| Erscheinungsdatum | 08.07.2023 |
|---|---|
| Sprache | deutsch |
| Maße | 190 x 270 mm |
| Gewicht | 551 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Geisteswissenschaften ► Philosophie | |
| Mathematik / Informatik ► Informatik ► Grafik / Design | |
| Mathematik / Informatik ► Informatik ► Theorie / Studium | |
| Schlagworte | Consumer Behavior • Las Vegas • Logic of Designing • Visual Atmospheres • Visual communication |
| ISBN-10 | 3-7578-2195-5 / 3757821955 |
| ISBN-13 | 978-3-7578-2195-1 / 9783757821951 |
| Zustand | Neuware |
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