Celebrating the Past and Future of Marketing and Discovery with Social Impact

2021 AMS Virtual Annual Conference and World Marketing Congress

Juliann Allen, Bruna Jochims, Shuang Wu (Herausgeber)

Buch | Softcover

XLIX, 598 Seiten

2023 | 1st ed. 2022
Springer International Publishing (Verlag)
978-3-030-95348-5 (ISBN)

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For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Founded in 1971, the Academy of Marketing Science Foundation is an international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The Academy publishes two journals, the flagship SSCI indexed Journal of the Academy of Marketing Science and AMS Review.

Chapter 1. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract.- Chapter 2. An Apology is More Than Just Saying "Sorry": Framing Effects in Online Service Recoveries: An Abstract.- Chapter 3. Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract.Chapter 4.- Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review: An Abstract.- Chapter 5. Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract.- Chapter 6. Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed Under the Approach of Service Dominant Logic of Marketing: An Abstract.

Erscheinungsdatum	02.07.2023
Reihe/Serie	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Zusatzinfo	XLIX, 598 p. 24 illus., 12 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	979 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Academy of Marketing Science • AMS Annual Conference • Developments in Marketing Science • Digital Customer Satisfaction • Disruptive Innovations • Emerging Technologies • eWOM • Proceedings of the Academy of Marketing Science
ISBN-10	3-030-95348-3 / 3030953483
ISBN-13	978-3-030-95348-5 / 9783030953485
Zustand	Neuware