UX Writing
Routledge (Verlag)
978-1-032-22740-5 (ISBN)
This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.
The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes.
Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing.
Jason C. K. Tham is an Associate Professor of Technical Communication and Rhetoric at Texas Tech University, USA. Tharon Howard is a Professor of English at Clemson University, USA. Gustav Verhulsdonck is an Associate Professor of Business Information Systems at Central Michigan University, USA.
Part 1: Perspectives 1. Introduction to UX Writing 2. The UX Writing Process 3. Building a UX Writer Outlook Part 2: Processes 4. Empathizing with and Assessing User Needs 5. Defining Problems and Opportunities 6. Ideating and Prototyping Content 7. Testing, Managing, and Deploying Content 8. Tracking and Measuring Success Part 3: Practices 9. Popular UX Writing Genres and Tasks 10. The UX Writing Portfolio 11. Using Generative AI and Automating Your Content 12. AI Recipes for UX Writing
| Erscheinungsdatum | 04.10.2023 |
|---|---|
| Zusatzinfo | 19 Tables, black and white; 62 Line drawings, black and white; 20 Halftones, black and white; 82 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Gewicht | 485 g |
| Themenwelt | Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 1-032-22740-0 / 1032227400 |
| ISBN-13 | 978-1-032-22740-5 / 9781032227405 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
