Dietrich Mateschitz: Wings for People and Ideas
Red Bull and Viktor Frankl’s search for meaning
Seiten
2023
Die Gestalten Verlag
978-3-96704-129-3 (ISBN)
Die Gestalten Verlag
978-3-96704-129-3 (ISBN)
"Wings for People and Ideas" ("Flügel für Menschen und Ideen") shows us how Viktor Frankl influenced Dietrich Mateschitz, the founder of Red Bull. It combines the history and philosophy of entrepreneurship into a unique and inspiring way.
From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.
From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.
| Erscheinungsdatum | 12.10.2023 |
|---|---|
| Verlagsort | Berlin |
| Sprache | englisch |
| Maße | 145 x 210 mm |
| Gewicht | 394 g |
| Themenwelt | Geisteswissenschaften ► Philosophie ► Geschichte der Philosophie |
| Sozialwissenschaften ► Politik / Verwaltung | |
| Wirtschaft ► Betriebswirtschaft / Management | |
| Schlagworte | Brause • Creative • Dietrich Mateschitz • Drive • Entrepreneur • Entrepreneurship • Founder • logotherapy • Management • Red Bull • SPIRIT • Viktor Frankl • WINGS |
| ISBN-10 | 3-96704-129-8 / 3967041298 |
| ISBN-13 | 978-3-96704-129-3 / 9783967041293 |
| Zustand | Neuware |
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