CommunicAsian

How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It

Oliver Stelling (Autor)

Buch | Softcover

154 Seiten

2023
Routledge (Verlag)
978-1-032-47334-5 (ISBN)

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The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands.

Facing a new operating environment, policymakers and business leaders have to act quickly. This book outlines the necessary adjustments to long-established practices and value propositions in both corporate and government communications and provides a step-by-step plan for strategy development, laid out in a two-pronged approach designed to appeal to a multicultural audience.

It is an essential read for global practitioners and students in international relations and mass communications.

Oliver Stelling is an independent advisor with 25 years of experience in corporate and government communications across Asia. He served as Country Manager, Regional Director and Head of Strategy for global networks in China, Malaysia, Singapore and the United Arab Emirates. His main focus is on East–West relations, strategic communications and public diplomacy.

Introduction 1. Decoding the Asian Century: How the Bet on Modernization Paid Off 2. Communication vs. Communications: All That Makes Us Human 3. Purpose and Shared Values: Communications’ Best Engagement Model 4. Whatever We Imagine: From Aspiration to Inspiration 5. Looking for Polaris: How to Tackle the Global Disinformation Crisis 6. Public Diplomacy: Leveraging the Strong Side of Soft Power 7. Human Capital: Winning with New Talent Strategies 8. AI and Big Data: Enrolling Technocracy in Communications 9. Shenzhen Speed and Dubai Spirit: Engineering the Asianization of Communications 10. ACCESS and BEAT: Two Ways to Develop Future-Proof Strategies 11. Epilogue

Erscheinungsdatum	17.07.2023
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	140 g
Themenwelt	Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Soziologie ► Spezielle Soziologien
ISBN-10	1-032-47334-7 / 1032473347
ISBN-13	978-1-032-47334-5 / 9781032473345
Zustand	Neuware