Blood and Whiskey
John Wiley & Sons Inc (Verlag)
978-0-471-27392-9 (ISBN)
Born in Lynchburg, Tennessee, in 1850, Jack Daniel became a legendary moonshiner at age 15 before launching a legitimate distillery ten years later. By the time he died in 1911, he was an American legend-and his Old No. 7 Tennessee sipping whiskey was an international sensation, the winner of gold medals at the St. Louis World's Fair and the Liege International Exposition in Belgium. Blood and Whiskey captures Daniel's indomitable rise in the rough-edged world of the nineteenth-century whiskey trade-and shows how his commitment to quality (his whiskey was always charcoal-filtered) and his flair for marketing and packaging (he launched his distinctive square bottle in 189-5) helped create one of America's most venerable and recognizable brands.
PETER KRASS is the author of Carnegie (Wiley), cited by Barron's as the "definitive" biography and selected by Library Journal as one of the best biography/business books of 2002. His other books include The Book of Business Wisdom, The Book of Leadership Wisdom, and The Book of Investing Wisdom, all available from Wiley.
Acknowledgments xi
Introduction 1
1 The Cursed Child 7
2 Everything Gone but the Dirt 25
3 Legend of the Boy Distiller 42
4 The Nomad 64
5 Reunion and Challenge 75
6 A Rebellion against the Government 92
7 Identity Crisis 107
8 Seizing the Legendary Hollow 120
9 Taking On Nashville 136
10 Big Man, Lonely Man 155
11 Brand Magic 166
12 Enemies 178
13 Reborn 191
14 The Final Battle 204
Epilogue Lem’s Trials 215
Afterword The Making of a Legend 227
Notes 235
Bibliography 257
Index 261
| Erscheint lt. Verlag | 28.5.2004 |
|---|---|
| Zusatzinfo | Photos: 15 B&W, 0 Color |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 158 x 234 mm |
| Gewicht | 476 g |
| Einbandart | gebunden |
| Themenwelt | Literatur ► Biografien / Erfahrungsberichte |
| Sachbuch/Ratgeber ► Essen / Trinken ► Getränke | |
| Geisteswissenschaften ► Geschichte | |
| ISBN-10 | 0-471-27392-9 / 0471273929 |
| ISBN-13 | 978-0-471-27392-9 / 9780471273929 |
| Zustand | Neuware |
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