Brand, Label, and Product Intelligence (eBook)

Second International Conference, COBLI 2021

Joseph Kaswengi, Aurore Ingarao (Herausgeber)

eBook Download: PDF

2022 | 1st ed. 2022
X, 258 Seiten
Springer International Publishing (Verlag)
978-3-030-95809-1 (ISBN)

Infos

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. 

It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods. 

Joseph Kaswengi is Associate Professor at University of Orléans and member of VALLOREM Lab (University of Orléans and University of Tours), France. He has published in several  international journals and international and national conferences such as European Marketing Academy (EMAC), European Association for Education and Research in Commercial Distribution Conference (EAERCD), Colloquium on European Research in Retailing (CERR), International Conference of Marketing Trends, Advances in National Brand and Private Label Marketing (NB&PL).

Aurore Ingarao is Assistant Professor in Marketing at the University of Orleans (IUT GEA), and member of VALLOREM Lab (University of Orléans and University of Tours), France. Her research work focuses on themes such as price, distribution channels, management of brands and labels, smart-city and management of retailing in town centres.  

Produkt-Details

• Erscheint lt. Verlag: 28.3.2022
• Reihe/Serie: Springer Proceedings in Business and Economics
• Reihe/Serie: Springer Proceedings in Business and Economics
• Zusatzinfo: X, 258 p. 72 illus., 29 illus. in color.
• Sprache: englisch
• Themenwelt: Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Agri-food consumption • Brand Equity • Consumer Behavior • consumer research • Consumption values • Heritage label • influencer • Local Brand • Online trade • Personal Branding • Quality labels • Regional brand • Retailing • Social Media • Social Networks • Terroir brand • Traceability
• ISBN-10: 3-030-95809-4 / 3030958094
• ISBN-13: 978-3-030-95809-1 / 9783030958091