Brands and the Brain

How to Use Neuroscience to Create Impactful Brands

Arvind Sahay (Autor)

Buch | Softcover

304 Seiten

2022
Penguin (Verlag)
978-0-14-345261-4 (ISBN)

Infos

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyzes how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

Produkt-Details

• Erscheinungsdatum: 07.04.2022
• Sprache: englisch
• Maße: 130 x 200 mm
• Themenwelt: Geisteswissenschaften ► Psychologie ► Biopsychologie / Neurowissenschaften
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-14-345261-4 / 0143452614
• ISBN-13: 978-0-14-345261-4 / 9780143452614
• Zustand: Neuware