Conceptual Metaphors in Beer Advertisements (eBook)

Joelle Schmidt (Autor)

eBook Download: PDF

2022 | 1. Auflage
GRIN Verlag
978-3-346-59925-4 (ISBN)

Infos

Seminar paper from the year 2021 in the subject English Language and Literature Studies - Linguistics, grade: 1,7, Free University of Berlin, language: English, abstract: The following paper will look into the usage of conceptual metaphors in advertisements from the ten most popular beer brands in the UK. I will present the four predominant general metaphors in beer advertisements and their different function. Firstly, the essay outlines Lakoff and Johnson’s (1980) approach to metaphor. Hence, I will explain the Conceptual Metaphor Theory. Secondly, the method of data collection will be illustrated and I will clarify how I identified the conceptual metaphors. Subsequently, the research results will be described and interpreted. Lastly, I will summarise my results and discuss the effect these advertisements might have on society.

Produkt-Details

• Erscheint lt. Verlag: 2.3.2022
• Verlagsort: München
• Sprache: englisch
• Themenwelt: Literatur ► Romane / Erzählungen
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Anglistik / Amerikanistik
• Schlagworte: advertisment • conceptual metaphor • Corpus • levels • Linguistic analysis • Metaphor • metaphors in advertisements • source domain • target domain
• ISBN-10: 3-346-59925-6 / 3346599256
• ISBN-13: 978-3-346-59925-4 / 9783346599254