Corporate Cultural Responsibility
Routledge (Verlag)
978-0-367-56741-5 (ISBN)
As companies seek new ways to add value to society, this book places business support of the arts in a corporate social responsibility context and offers a new concept: Corporate Cultural Responsibility. It discusses the issues underlying business support of the arts and explores new avenues of collaboration and value creation. The framework presented in the book serves as a guide for identifying the key attributes and projected impact of successful and sustainable models. Unlike other books centered on the relationship of art and commerce, this book looks at the broader and global implications of Corporate Cultural Responsibility. It also usefully sets the discussion about the role of philanthropy and corporate social responsibility and the arts within an historical timeframe.
As the first book to link culture to community responsibility, the book will be of particular relevance to corporate art advisors and auction houses, as well as students of arts management and corporate social responsibility at advanced undergraduate and postgraduate levels.
Michael Bzdak is the Global Director of Employee Engagement in the office of Global Community Impact at Johnson & Johnson. His first role at Johnson & Johnson was to manage the Corporate Art Program. He received a BFA from Virginia Commonwealth University and an MA and a PhD in Art History from Rutgers University.
Introduction; 1 Defining a Role for Business in the Arts: Promising Patronage Practices; 2 Modernism and the Corporate Campus: Buildings, Design, and Responsibility; 3 Formalizing and Normalizing Business Patronage of the Arts; 4 The Tensions of Patronage: Sponsorship, Brands, and Philanthropy; 5 Cultural Responsibility and the Public Good; 6 Building a Better Case for Support of Culture and the Arts: Five Recommendations; Conclusion
| Erscheinungsdatum | 11.05.2022 |
|---|---|
| Zusatzinfo | 15 Halftones, black and white; 15 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 285 g |
| Themenwelt | Kunst / Musik / Theater |
| Reisen ► Reiseführer | |
| Geisteswissenschaften ► Geschichte ► Hilfswissenschaften | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 0-367-56741-5 / 0367567415 |
| ISBN-13 | 978-0-367-56741-5 / 9780367567415 |
| Zustand | Neuware |
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