Chrysler, Ford, Durant and Sloan

Founding Giants of the American Automotive Industry

H. Eugene Weiss (Autor)

Buch | Softcover

196 Seiten

2003
McFarland & Co Inc (Verlag)
978-0-7864-1611-0 (ISBN)

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The American automobile industry has been called the favorite child of capitalism. Four decades of exceptional earnings allowed Henry Ford, Walter Chrysler, William Durant and Alfred P. Sloan (both of General Motors), and their companies to make developments in production, design and marketing that have set the standard for consumer products and industrial firms. Four men are primarily responsible for these concepts and for the formation of "the big three." New research lends important insight into the relationship of Walter Chrysler's business career to the careers of the other three automotive giants.

This comparative study details the career histories and visions of each of the men, exploring their individual business methods, the innovations for which they were responsible, and their impacts on the industry.

The late H. Eugene Weiss spent nearly four decades with DaimlerChrysler. A lifelong interest in the automotive industry resulted in his three-year position organizing and researching in the Archives of the DaimlerChrysler Corporate Historical Collection, which gave him a unique viewpoint on the subject. Weiss divided his time between West Bloomfield, Michigan and Longboat Key, Florida.

Table of Contents

Preface

1. Henry Ford (1863–1947)

Defining an American Industry

The Ford Motor Company

The Piquette Plant

Ford Highland Park

The Ford Dealership

Dodge Brothers Lawsuit

History Is Bunk

H. Ford vs. H. Leland

The Rouge Complex and the Model A and V8

Accounting and Management

The Arsenal of Democracy

Lincoln and Mercury

Summary of a Business Life

2. William Durant (1861–1946)

Salesmanship

Buick

General Motors

Banker Usury

General Motors Division of Chevrolet

A New General Motors

Durant After G.M.

Summary of a Life

3. Alfred Sloan (1875–1966)

The Early Career

A Professional Manager

United Motors Corporation

Reconstruction

Marketing and Product

Sloan as Head of G.M.

Greatness

Summary of a Life

4. Walter Chrysler (1875–1940)

The Railroad Years

The Buick Years

The Company Doctor: Willys

ZSB

The First Chrysler

The Company Doctor: Maxwell

The Elizabeth, N.J., Plant

The New Chrysler Car

The 1924 Chrysler

Chrysler Corporation

The Dodge Purchase

Plymouth

The Depression

The Air.ow

Chrysler Firsts

Styling

Non-Automotive

A Time to Relax

Summary of a Business Life

Epilogue: Four Business Lives

Career Goals and Commitment

The Part of Luck

Notes

Index

Erscheint lt. Verlag	30.6.2006
Zusatzinfo	50 photos, tables, notes, index
Verlagsort	Jefferson, NC
Sprache	englisch
Maße	178 x 254 mm
Gewicht	345 g
Themenwelt	Literatur ► Biografien / Erfahrungsberichte
	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft
	Natur / Technik ► Fahrzeuge / Flugzeuge / Schiffe ► Auto / Motorrad
	Geschichte ► Teilgebiete der Geschichte ► Technikgeschichte
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-7864-1611-4 / 0786416114
ISBN-13	978-0-7864-1611-0 / 9780786416110
Zustand	Neuware