Consumption Behaviour and Social Responsibility

A Consumer Research Approach

Karnika Gupta, Narendra Singh (Autoren)

Buch | Softcover

450 Seiten

2021 | 1st ed. 2020
Springer Verlag, Singapore
978-981-15-3007-4 (ISBN)

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This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.

The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.

Karnika Gupta is an Assistant Professor and Head of the Department of Commerce, Seth Navrang Rai Lohia Jairam Girls College, Lohar Majra, India. She has previously worked as an Assistant Professor at the Department of Commerce, Kurukshetra University, India. Her areas of interest include marketing, consumer social responsibility, marketing and consumer research, research methodologies in business, and data analysis in business and consumer research. Narendra Singh is a Professor at the Department of Commerce, Kurukshetra University, India. He has extensive teaching and research experience in the areas of marketing, international marketing, rural marketing, consumer social responsibility, and environmental conservation. His current research interests include socially responsible behaviour, environmental conservation, and waste management.

Chapter 1. Background and Thought.- Chapter 2. An Overview of Literature.- Chapter 3. Conceptual Framework and Research Model.- Chapter 4. Methodological Procedures and Techniques.- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions.- Chapter 6. Model Testing and Thoeory Testing.- Chapter 7. Segmentation of Consumers and Identification of Responsibles.- Chapter 8. Charaterizing and Profiling Responsible Consumer Segments.- Chapter 9. Findings and Discussions.- Chapter 10. Implications and Directions.

Erscheinungsdatum	28.06.2021
Reihe/Serie	Approaches to Global Sustainability, Markets, and Governance
Zusatzinfo	21 Illustrations, color; 103 Illustrations, black and white; XXV, 450 p. 124 illus., 21 illus. in color.
Verlagsort	Singapore
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Geisteswissenschaften ► Philosophie ► Allgemeines / Lexika
	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	981-15-3007-6 / 9811530076
ISBN-13	978-981-15-3007-4 / 9789811530074
Zustand	Neuware