Victorian Publishing
The Economics of Book Production for a Mass Market 1836-1916
Seiten
2003
Routledge (Verlag)
978-0-7546-3527-7 (ISBN)
Routledge (Verlag)
978-0-7546-3527-7 (ISBN)
As Pierre Bourdieu points out, economic success and artistic status rarely overlap in cultural industries. This volume focuses on the period in which commercial book publishing became a mass market business that was able to appeal to a wide range of interests and incomes.
Drawing on research into the book-production records of twelve publishers-including George Bell & Son, Richard Bentley, William Blackwood, Chatto & Windus, Oliver & Boyd, Macmillan, and the book printers William Clowes and T&A Constable - taken at ten-year intervals from 1836 to 1916, this book interprets broad trends in the growth and diversity of book publishing in Victorian Britain. Chapters explore the significance of the export trade to the colonies and the rising importance of towns outside London as centres of publishing; the influence of technological change in increasing the variety and quantity of books; and how the business practice of literary publishing developed to expand the market for British and American authors. The book takes examples from the purchase and sale of popular fiction by Ouida, Mrs. Wood, Mrs. Ewing, and canonical authors such as George Eliot, Wilkie Collins, and Mark Twain. Consideration of the unique demands of the educational market complements the focus on fiction, as readers, arithmetic books, music, geography, science textbooks, and Greek and Latin classics became a staple for an increasing number of publishing houses wishing to spread the risk of novel publication.
Drawing on research into the book-production records of twelve publishers-including George Bell & Son, Richard Bentley, William Blackwood, Chatto & Windus, Oliver & Boyd, Macmillan, and the book printers William Clowes and T&A Constable - taken at ten-year intervals from 1836 to 1916, this book interprets broad trends in the growth and diversity of book publishing in Victorian Britain. Chapters explore the significance of the export trade to the colonies and the rising importance of towns outside London as centres of publishing; the influence of technological change in increasing the variety and quantity of books; and how the business practice of literary publishing developed to expand the market for British and American authors. The book takes examples from the purchase and sale of popular fiction by Ouida, Mrs. Wood, Mrs. Ewing, and canonical authors such as George Eliot, Wilkie Collins, and Mark Twain. Consideration of the unique demands of the educational market complements the focus on fiction, as readers, arithmetic books, music, geography, science textbooks, and Greek and Latin classics became a staple for an increasing number of publishing houses wishing to spread the risk of novel publication.
Alexis Weedon did her D.Phil at Linacre College, Oxford, on William Hurrell Mallock. She worked for a time in publishing before becoming a postdoctoral researcher on the History of the Book in Britain project. Since its foundation in 1996, she has co-edited the academic journal Convergence: The Journal of Research into New Media Technologies and is currently a principal lecturer in publishing and the new media at the University of Luton.
Contents: Introduction; Archives and information sources; The growth of the mass market for books; Trends in book production costs; Looking after the bottom line; Educational publishing; Publishing strategies for the mass market: a case study; Conclusion; Appendices; Bibliography; Index.
| Erscheint lt. Verlag | 23.12.2003 |
|---|---|
| Reihe/Serie | The Nineteenth Century Series |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 476 g |
| Themenwelt | Geisteswissenschaften ► Geschichte |
| Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen | |
| ISBN-10 | 0-7546-3527-9 / 0754635279 |
| ISBN-13 | 978-0-7546-3527-7 / 9780754635277 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
2. Wissenschaftliche Bibliotheken (AVWB) und Staatliche Bücherei- und …
Buch | Softcover (2024)
De Gruyter Saur (Verlag)
CHF 55,90
