The Public Relations Handbook

Buch | Hardcover

424 Seiten

2020 | 6th edition
Routledge (Verlag)
978-0-367-27890-8 (ISBN)

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The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home.

Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

Alison Theaker has over 30 years’ experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students’ writing skills and the future of PR as a profession. She is now a coach for small businesses, running her own consultancy, The Spark, in Devon, www.thesparkuk.com, as well as an Associate Lecturer at the University of Plymouth and undertaking a PhD in the role of mentoring for women entrepreneurs at the University of Bath.

Contents

Part 1 The context of public relations

What is public relations?
Sarah Roberts Bowman

Public relations and communications
Sarah Roberts-Bowman

Public relations, politics and the media
Sarah Roberts-Bowman and Gloria Walker

Public relations and management
Anne Gregory

Ethics, professionalism and regulation
Alison Theaker

Part 2 Strategic public relations

Public relations and corporate communication
Sarah Roberts-Bowman and Gloria Walker

Public relations and corporate identity
Emma Wood

Risk, issues and crisis management
Heather Yaxley

Public relations and corporate social responsibility
Antonio Marques Mendes

Measurement and evaluation
Mairead McCoy

Public relations and globalisation
Averill Gordon

Part 3 Stakeholder public relations

Media relations in the social media age
Philip Young

Internal communications
Liam Fitzpatrick

Financial communications
Annette Spencer

Public sector public relations
Susan Kinnear

Consumer public relations
Michael Frohlich

Business to business public relations
Loretta Milan

Public relations and engagement in the not for profit sector
Alan Anstead

Using new technology effectively in public relations
Heather Yaxley

Activism and public relations
Philip Young

Part 4 Shaping the future

Future challenges for public relations

Alison Theaker

Erscheinungsdatum	28.10.2020
Reihe/Serie	Media Practice
Zusatzinfo	28 Line drawings, black and white; 7 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	174 x 246 mm
Gewicht	453 g
Themenwelt	Geisteswissenschaften ► Geschichte
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	0-367-27890-1 / 0367278901
ISBN-13	978-0-367-27890-8 / 9780367278908
Zustand	Neuware