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A Research Primer for Technical Communication - George F Hayhoe, Pam Estes Brewer

A Research Primer for Technical Communication

Methods, Exemplars, and Analyses
Buch | Softcover
316 Seiten
2020 | 2nd edition
Routledge (Verlag)
978-0-367-53148-5 (ISBN)
CHF 89,95 inkl. MwSt
This fully revised edition provides a practical introduction to research methods for anyone conducting or critically reading technical communication research, complete with exemplars of research articles for study.
This fully revised edition provides a practical introduction to research methods for anyone conducting and critically reading technical communication research.

The first section discusses the role of research in technical communication and explains in plain language how to conduct and report such research. It covers both quantitative and qualitative methods, as well as surveys, usability studies, and literature reviews. The second section presents a collection of research articles that serve as exemplars of these major types of research projects, each followed by commentary breaking down how it corresponds to the information on that research type. In addition to five new chapters of exemplars and commentaries, this second edition contains a new chapter on usability studies.

This book is an essential introduction to research methods for students of technical communication and for industry professionals who need to conduct and engage with research on the job.

George F. Hayhoe is Professor Emeritus of technical communication at Mercer University. He has served as editor-in-chief of the IEEE Transactions on Professional Communication since 2016, and was editor of the Society for Technical Communication’s journal, Technical Communication, from 1996 to 2008. He is a Life Fellow of IEEE and a Fellow of the Society for Technical Communication. Pam Estes Brewer is Professor and Director of the MS in Technical Communication Management program at Mercer University. She focuses on the communication of international virtual teams, online communication strategy, and usability research. Dr. Brewer is a Fellow in the Society for Technical Communication and authored the 2015 book International Virtual Teams: Engineering Global Success.

Part 1: Methods 1. Research: Why We Do It and Why We Read It 2. The Research Phases and Getting Started 3. Reviewing the Literature 4. Conducting a Quantitative Study 5. Conducting a Qualitative Study 6. Conducting Surveys 7. Conducting Usability Studies Part 2: Exemplars and Analyses 8. Analyzing a Literature Review 9. Analyzing a Quantitative Research Report 10. Analyzing a Qualitative Research Report 11. Analyzing a Report on the Results of a Survey 12. Analyzing a Report on the Results of a Usability Study

Erscheinungsdatum
Zusatzinfo 43 Tables, black and white; 15 Line drawings, black and white; 26 Halftones, black and white; 41 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 178 x 254 mm
Gewicht 576 g
Themenwelt Geisteswissenschaften Sprach- / Literaturwissenschaft Literaturwissenschaft
Mathematik / Informatik Informatik Netzwerke
Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
ISBN-10 0-367-53148-8 / 0367531488
ISBN-13 978-0-367-53148-5 / 9780367531485
Zustand Neuware
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