The Aesthetics of Nostalgia TV

Production Design and the Boomer Era

Alex Bevan (Autor)

Buch | Softcover

264 Seiten

2020
Bloomsbury Academic USA (Verlag)
978-1-5013-6809-7 (ISBN)

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The Aesthetics of Nostalgia TV explores the aesthetic politics of nostalgia for 1950s and 60s America on contemporary television. Specifically, it looks at how nostalgic TV production design shapes and is shaped by larger historical discourses on gender and technological change, and America’s perceived decline as a global power. Alex Bevan argues that the aesthetics of nostalgic TV tell stories of their own about historical decline and progress, and the place of the baby boomer television suburb in American national memory. She contests theories on nostalgia that see it as stagnating, regressive, or a reversion to outdated gender and racial politics, and the technophobic longing for a bygone era; and, instead, argues nostalgia is an important form of historical memory and vehicle for negotiating periods of historical transition. The book addresses how and why the shows construct the boomer era as a placeholder for gender, racial, technological, and declensionist discourses of the present. The book uses Mad Men (AMC, 2007-2015), Ugly Betty (ABC, 2006-2010), Desperate Housewives (ABC, 2004-2012), and film remakes of 1950s and 60s family sitcoms as primary case studies.

Alex Bevan is a Lecturer in Digital Media at the School of Communication and Arts at the University of Queensland in Brisbane, Australia. Her articles have appeared in Cinema Journal, Adaptation and Television and New Media.

Acknowledgements
Preface

Introduction: Touring the Mad Men Set
Interventions in Production Studies
Devising Authorship
Deconstructing the “Text”
Methodological Interventions
Interventions in Memory Studies
Quality Television and Identity Politics
Chapter Breakdown

Part I: Sets

Chapter One: TV Suburbia and Remembering the Sitcom Set
Introduction: The Nostalgia of Recycled Sets
The Sitcom Studio Lot as Living Archive
My Universal Studio Tour and Narrativizing Fantastic Space Conclusion: Industry Nostalgia and the Sitcom Home

Chapter Two: Office Sets and Nostalgic Modernism in the TV Workplace
Introduction: Differences at Work
What the Modernist Office Set Says About Fantasies of Self and Home
The Politics of Taste in Television Production Design’s Reinventions of Modernism
“Bad Taste” and Gender Identity in the Corporate Modernist Set The Industry Background of Reinventing the Boomer Years
Conclusion: Retro Modernism as Shorthand

Part II: Props

Chapter Three: Prop Talk: A Behind the Scenes Look
Introduction: The Importance of Props
Press About Props
The Popular Legitimation of the Prop Industry and Digital Tensions
When Props Become the Whole Story: Historical Time Travel Conclusion: Digital Era Prop Talk

Chapter Four: Prop Stories: Media Props in Narrative Context
Introduction: Props Tell Stories
The Polaroid as Narrative Device
The Home Movie as Historical Conduit
The Nostalgic Anticipation of Digitality in Mad Men
Old Media Props in Other Period Dramas
Conclusion: The Privileges of Time Travel

Part III: Costumes

Chapter Five: Making, Renting, and Telling Histories Through Costume
Introduction: Clothes Tell Stories
Costume Design as Gender Historian
Telling History By Disrobing
From the Maker’s Perspective
Other Examples of Television Fashion Doing Gender History
Conclusion: When Words Fails, Costumes Do Not

Chapter Six: Costume Countermemory: Marginalized Television Voices and Chicana Retro
Introduction: Questioning Nostalgia’s Whiteness
The Postwar “New Look” and Nostalgia TV
Ugly Betty’s Aesthetic, Narrative, and Industrial Diaspora Clashing Vintage Patterns and “Bad” Taste
The Western Costume Company and Costume Bricolage
Bad Taste in Nostalgic Costume Design
Conclusion: How Far We’ve Come?

Conclusion: Nostalgic Failure
When Nostalgia Goes Bad: The Playboy Club, Aquarius, and Pam Am
Draper Fatigue
Nostalgia in 3D

Bibliography
Index

Erscheinungsdatum	21.08.2020
Zusatzinfo	29 bw illus
Verlagsort	New York
Sprache	englisch
Maße	152 x 229 mm
Gewicht	358 g
Themenwelt	Kunst / Musik / Theater ► Film / TV
	Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie
	Geisteswissenschaften ► Psychologie ► Biopsychologie / Neurowissenschaften
	Geisteswissenschaften ► Psychologie ► Verhaltenstherapie
ISBN-10	1-5013-6809-5 / 1501368095
ISBN-13	978-1-5013-6809-7 / 9781501368097
Zustand	Neuware