Museum Membership Innovation

Unlocking Ideas for Audience Engagement and Sustainable Revenue

Rosie Siemer (Autor)

Buch | Softcover

264 Seiten

2020
Rowman & Littlefield (Verlag)
978-1-5381-1473-5 (ISBN)

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Rich with examples of innovative membership programs and discussion with museum and nonprofit leaders, this timely book provides practical advice on how to improve all aspects of the membership program through the process of continuous innovation.

Rosie Siemer is a research and strategy partner to museums and conservation organizations worldwide. As a recognized expert in audience engagement, she is frequently invited to facilitate workshops and speak on the topics of design thinking, choice architecture, and the future of membership. Rosie co-authored a comprehensive resource guide for cultural membership professionals, Membership Marketing in the Digital Age, and is a contributor at The Membership Management Report and npENGAGE, a resource for nonprofits. She has consulted internationally for leading organizations including the Louvre Abu Dhabi, Museum of Science Boston, Saint Louis Art Museum, History Colorado, Desert Botanical Garden, Space Center Houston, the Commonwealth Club of California, Mt. Cuba Center, and the Murphy Arts District.

Table of Contents
Dedication
List of Figures and Tables
Foreword
Preface
Acknowledgements
Part One
Chapter One: New Realities
Chapter Two: Microtrends and Major Shifts
Chapter Three: The Writing on the Wall
Chapter Four: Silos, Sacred Cows, and Spaghetti Sauce
Part Two
Chapter Five: Making the Future
Chapter Six: Everything Matters
Chapter Seven: Members, Motives, and Mixed Messages
Chapter Eight: The Perfect Mix
Part Three
Chapter Nine: Asking the Right Questions
Chapter Ten: Empathy, Emotion, and Experiences
Chapter Eleven: A Framework for Innovation
Chapter Twelve: Innovation as a Core Competency
Index
About the Author

Erscheinungsdatum	10.05.2021
Verlagsort	Lanham, MD
Sprache	englisch
Maße	155 x 236 mm
Gewicht	431 g
Themenwelt	Kunst / Musik / Theater ► Allgemeines / Lexika
	Geisteswissenschaften ► Geschichte ► Hilfswissenschaften
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-5381-1473-9 / 1538114739
ISBN-13	978-1-5381-1473-5 / 9781538114735
Zustand	Neuware