Islamic Marketing

Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Čedomir Nestorović (Autor)

Buch | Softcover

XXIV, 247 Seiten

2018 | 1. Softcover reprint of the original 1st ed. 2016
Springer International Publishing (Verlag)
978-3-319-81361-5 (ISBN)

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This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

Professor Nestorovic holds a Ph.D from the Institute of Political Sciences in Paris. He teaches geopolitics and international marketing at the ESSEC Business School for more than 20 years, with a specific focus on Islamic Business and Management. He is the academic co-director of the MBA at the Arabian Gulf University in Manama, Bahrain and participates regularly in meetings dealing with Islamic Business such as the World Halal Forum in Kuala Lumpur, or the Kuala Lumpur Islamic Finance Forum, the World Islamic Banking Conference in Singapore or the Harvard Forum on Islamic Finance. Prof Nestorovic is also one of the initiators and keynote speakers of the academic conferences devoted to Islamic Marketing and Branding such as the International Conference on Islamic Marketing and Branding in Kuala Lumpur or the Global Islamic Marketing Conference in Dubai and Abu Dhabi. He is a member of the Editorial Board of the Journal of Islamic Marketing edited by Emerald. Professor Nestorovic is the Director of the ESSEC & Mannheim Executive MBA Asia Pacific in Singapore.

Introduction.- Economic Environment.- Socio-Cultural Environment.- Political-Legal Environment.- Conclusion.

Erscheinungsdatum	05.03.2022
Reihe/Serie	Management for Professionals
Zusatzinfo	XXIV, 247 p. 5 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	4161 g
Themenwelt	Geisteswissenschaften ► Religion / Theologie ► Islam
	Sozialwissenschaften ► Soziologie ► Spezielle Soziologien
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Ansoff's matrix • Ansoff’s matrix • Hofstede's Cultural Dimensions • International business • International Marketing • Islamic Fashion • islamic marketing
ISBN-10	3-319-81361-7 / 3319813617
ISBN-13	978-3-319-81361-5 / 9783319813615
Zustand	Neuware