A Practical Guide to Fundraising for Small Museums

Maximizing the Marketing-Development Connection

Sheldon Wolf (Autor)

Buch | Softcover

160 Seiten

2018
Rowman & Littlefield (Verlag)
978-1-5381-0326-5 (ISBN)

Artikel merken

This book covers traditional fundraising strategies, but approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, it is a must-have for every museum development professional, volunteer, and student.

A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan.

Complete with sample forms, this book is a must-have for every museum development professional, volunteer, and student who wants to succeed.

Sheldon Wolf is a marketing and development professional with nearly 40 years of experience in non-profit management in both the theatre and museum industries. He has been a frequent presenter on marketing and development issues at conferences around the country as well as a grant review panelist for the Heritage Philadelphia Program and for Project Stream. After many years of advising colleagues on various management issues, Wolf became an independent consultant in 2005 as president of Advancement Company, LLC. Since then, he has worked with more than 40 organizations on a range of strategic planning, marketing and development projects.

Chapter 1: The Marketing-Development Connection
Chapter 2: Transactions
Chapter 3: Giving and Mission
Chapter 4: Stewardship
Chapter 5: Survival
Chapter 6: Capital Campaign
Chapter 7: A Development Writing Toolkit
Chapter 8: Final Thoughts
Donor Bill of Rights

Erscheinungsdatum	11.07.2018
Verlagsort	Lanham, MD
Sprache	englisch
Maße	152 x 229 mm
Gewicht	245 g
Themenwelt	Kunst / Musik / Theater
	Geisteswissenschaften ► Geschichte ► Hilfswissenschaften
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-5381-0326-5 / 1538103265
ISBN-13	978-1-5381-0326-5 / 9781538103265
Zustand	Neuware