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The Speechmaking Process - Raymond S. Ross

The Speechmaking Process

(Autor)

Buch | Softcover
358 Seiten
1998 | 11th edition
Pearson (Verlag)
978-0-205-27304-1 (ISBN)
CHF 59,70 inkl. MwSt
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This crisply-written and time-tested introduction to public speaking text provides students with both the theoretical framework, based in the social sciences, for becoming more effective communicators and practical advice on how to accomplish this goal. Long a successful classroom tool, the eleventh edition enlists the insights provided by an eclectic range of disciplines and thinkers, from Cicero to the cognitive psychologists to the social constructionists. By making this abstract information accessible and usable, Ross shows students what they must do when they address an audience, how to make their speech better and more effective, and what are the ethical and logical considerations necessary to insure that the speech is accurate, fair-minded, and well-researched.

Each chapter concludes with “Summary,” “Learning Projects,” and “Notes.”

1.Public Speaking and Communication.


The Importance of Public Speaking in Society.



The Communication Process.



Speaker Integrity.



Speaking with Confidence.



2.Language Habits.


Importance.



Language and Critical Thinking.



Meaning Management.



Colorful Language.



Appropriateness.



3.Critical Listening.


How Listening Works.



Listening Improvement Areas.



Critical Thinking and Listening.



Speaker Responsibilities.



4.Audience Considerations.


Considering the Setting.



Demographics.



Values.



Topic Orientation.



Stimulation Effects.



Patterns of Audience Interaction.



5.Preparing and Researching the Speech.


Selecting a Topic.



Stating Your Purpose and Central Idea.



Gathering Materials.



Forms of Support.



6.Organizing the Speech.


Organizing the Body of the Speech.



Planning the Introduction.



Planning the Conclusion.



7.Outlining the Speech.


Where to Start.



Outlining Principles.



The Complete Outline.



The Speaking Outline.



Exemplar: Outline Development.



8.Delivering the Speech.


Effective Delivery.



Types of Delivery.



The Nature of Nonverbals.



Body Action Communication (Kinesics).



Voice and Articulation (Paralanguage).



Related Nonverbal Behaviors.



9.Using Audio-Visual Aids.


Classifying Audiovisual Aids.



Representational Aids.



Demonstrations.



Experiential Presentations.



Using Electronic Assistance.



10.Speeches to Inform.


Types of Informative Speeches.



Learning Principles.



Clarity and Interest.



Organizing Effectively.



Sample Speech.



11.Speeches to Persuade.


Types of Persuasive Speeches.



The Nature of Persuasion.



Routes to Effective Persuasion.



Organizing the Persuasive Speech.



12.Logical Reasoning and Argument.


Cognitive Persuasion.



Forms of Reasoning.



Elements of Argument.



Critical Thinking Errors.



13.Unique Formats and Occasions.


Audience Participation Occasions.



Speaking with Humor.



Introductions and Special Occasions.



14.Speaking in Group Settings.


The Nature of Meetings and Groups.



Contemporary Forms of Discussion.



Group Problem Solving and Decision Making.



Leadership Communication.



Appendix A: Researching Through the Internet.


Appendix B: Speech Topic Locator.

Erscheint lt. Verlag 26.2.1998
Sprache englisch
Maße 178 x 233 mm
Gewicht 516 g
Themenwelt Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Briefe / Präsentation / Rhetorik
Geisteswissenschaften Sprach- / Literaturwissenschaft Sprachwissenschaft
ISBN-10 0-205-27304-1 / 0205273041
ISBN-13 978-0-205-27304-1 / 9780205273041
Zustand Neuware
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