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Museum Store: The Manager's Guide -

Museum Store: The Manager's Guide

Basic Guidelines for the New Museum Store Manager
Buch | Hardcover
153 Seiten
2017 | 4th edition
Routledge (Verlag)
978-1-138-40443-4 (ISBN)
CHF 309,95 inkl. MwSt
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Provides practical advice, forms, and examples for any museum store manager who wants to increase visibility and sales and expand their customer base.
Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, managing volunteers and much more. This eight-chapter volume includes a wealth of advice on best practices compiled by the national professional organization of museum stores. It includes a myriad of supportive worksheets to help the novice manager. It provides guidance from experienced store managers to assist the novice in evaluating a store‘s performance. The 4th edition includes updated information on social media and mobile shopping. A new chapter to this valuable resource highlights the legal implications of the business of nonprofit retail including copyright, unrelated business income tax, and staff relations. A great resource for every back office!

Museum Store Association

Chapter 1: The Retail Store: An Integral Part of the Museum Chapter 2: Building Budgets and Tracking Stats Chapter 3: Managing Merchandising Chapter 4: Legal Considerations Chapter 5: Designing Displays Chapter 6: Managing Staff Chapter 7: Creating Great Customer Service Chapter 8: Developing Effective Marketing Chapter 9: Setting up Shop Online Terms and Definitions

Erscheinungsdatum
Reihe/Serie Museum Store Association
Verlagsort London
Sprache englisch
Maße 152 x 229 mm
Gewicht 453 g
Themenwelt Geisteswissenschaften Archäologie
ISBN-10 1-138-40443-8 / 1138404438
ISBN-13 978-1-138-40443-4 / 9781138404434
Zustand Neuware
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