Cultural Heritage Tourism (eBook)

Five Steps for Success and Sustainability

Cheryl M. Hargrove (Autor)

eBook Download: EPUB

2017
408 Seiten
Rowman & Littlefield Publishers (Verlag)
978-1-4422-7884-4 (ISBN)

Infos

Cultural Heritage Tourism: Five Steps for Success and Sustainability helps managers and community leaders attract visitors to cultural heritage sites, attractions, or destinations through a proven five-step process. Complete with case studies, best practices, and sample documents, this book covers every step, from inception to evaluation.

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Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.

Autor

Cheryl Hargrove, the National Trust for Historic Preservation’s first director of heritage tourism, has consulted in all 50 states and more than 10 countries to help destinations and organizations plan for, develop, and market authentic experiences for visitors and residents alike. Frequently tapped to speak at conferences and workshops, Hargrove draws on more than 25 years experience in this industry segment. She holds a Masters in Tourism Administration from The George Washington University, a Bachelors of Arts in Journalism from the University of Georgia, and is an associate member of the Society of American Travel Writers.

Inhalt

List of IllustrationsList of TablesForewordPreface AcknowledgementsChapter 1: Cultural Heritage Tourism as a Sustainable Economic Development StrategyStep 1: Analyze the PotentialChapter 2: Identifying and Assessing Local Culture and HeritageChapter 3: Understanding Visitor Needs and ExpectationsChapter 4: Determining Visitor ReadinessStep 2: Plan and EngageChapter 5: Engaging Diverse StakeholdersChapter 6: Establishing a Vision and Plan for SustainabilityChapter 7: Setting Policies and Procedures to Preserve and Protect IntegrityStep 3: Develop AuthenticallyChapter 8: Developing and Enhancing ExperiencesChapter 9: Telling Your StoryChapter 10: Funding Your FocusStep 4: Market for Positive ImpactChapter 11: Marketing to VisitorsStep 5: Manage for Growth and Sustainability Chapter 12: Managing for Consistency, Quality, and SustainabilityChapter 13: Delivering Valued Cultural Heritage ExperiencesChapter 14: Measuring the Impact of Cultural Heritage TourismChapter 15: Collaborations for SuccessResources and ReferencesResources and ReferencesGlossary of Terms and AcronymsBibliographyAbout the AuthorIndex

Produkt-Details

• Erscheint lt. Verlag: 5.5.2017
• Reihe/Serie: American Association for State and Local History
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater
• Themenwelt: Geisteswissenschaften ► Geschichte ► Hilfswissenschaften
• Themenwelt: Naturwissenschaften ► Biologie ► Ökologie / Naturschutz
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen
• Themenwelt: Technik ► Bauwesen
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Case Studies • community engagement • grow your business • historic site management • historic sites • how to • how to budget • how to fund • how to organize • Marketing • plan an event • professional development • stakeholder involvement • tourist destination • work with people
• ISBN-10: 1-4422-7884-6 / 1442278846
• ISBN-13: 978-1-4422-7884-4 / 9781442278844