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The Rhetoric of Mao Zedong

Transforming China and Its People

(Autor)

Buch | Hardcover
272 Seiten
2017
University of South Carolina Press (Verlag)
978-1-61117-752-7 (ISBN)
CHF 79,95 inkl. MwSt
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Analyses Mao Zedong's speeches and writings over a span of sixty years, tracing the sources and evolution of Mao's discourse, analysing his skills as a rhetor and mythmaker, and assessing his symbolic power and continuing presence in contemporary China. Lu observes that Mao's rhetorical legacy has been commoditized, culturally consumed, and politically appropriated since his death.
Mao Zedong fundamentally transformed China from a Confucian society characterized by hierarchy and harmony into a socialist state guided by communist ideologies of class struggle and radicalization. It was a transformation made possible largely by Mao’s rhetorical ability to attract, persuade, and mobilize millions of Chinese people. Xing Lu’s book, Rhetoric of Mao Zedong, analyzes Mao’s speeches and writings over a span of sixty years, tracing the sources and evolution of Mao’s discourse, analyzing his skills as a rhetor and mythmaker, and assessing his symbolic power and continuing presence in contemporary China. Lu observes that Mao’s rhetorical legacy has been commoditized, culturally consumed, and politically appropriated since his death.



Applying both Western rhetorical theories and Chinese rhetorical concepts to reach a more nuanced and sophisticated understanding of his rhetorical legacy, Lu shows how Mao employed a host of rhetorical appeals and strategies drawn from Chinese tradition and how he interpreted the discourse of Marxism-Leninism to serve foundational themes of his message. She traces the historical contexts in which these themes, his philosophical orientations, and his political views were formed and how they transformed China and Chinese people.



Lu also examines how certain ideas are promoted, modified, and appropriated in Mao’s rhetoric. Mao’s appropriation of Marxist theory of class struggle, his campaigns of transforming common people into new communist advocates, his promotion of Chinese nationalism, and his stand on China’s foreign policy all contributed to and were responsible for reshaping Chinese thought patterns, culture, and communication behaviors.

Xing Lu is a professor of communication at DePaul University in Chicago, Illinois. Born and raised in China, she received her doctorate in rhetoric and communication from the University of Oregon. Lu is the author or editor of five books, including Rhetoric in Ancient China, Fifth to Third Century B.C.E., winner of the James A. Winans–Herbert A. Wichelns Memorial Award for Distinguished Scholarship in Rhetoric and Public Address, and Rhetoric of the Chinese Cultural Revolution, both published by the University of South Carolina Press.

Erscheinungsdatum
Reihe/Serie Studies in Rhetoric/Communication
Verlagsort South Carolina
Sprache englisch
Maße 152 x 229 mm
Themenwelt Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Briefe / Präsentation / Rhetorik
Geisteswissenschaften Sprach- / Literaturwissenschaft Sprachwissenschaft
Sozialwissenschaften Politik / Verwaltung Politische Theorie
ISBN-10 1-61117-752-9 / 1611177529
ISBN-13 978-1-61117-752-7 / 9781611177527
Zustand Neuware
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