Deceptive Advertising

Behavioral Study of A Legal Concept

Jef Richards (Autor)

Buch | Softcover

260 Seiten

2016
Routledge (Verlag)
978-1-138-99062-3 (ISBN)

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This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised:
1) a review of how deception is viewed and regulated
2) a theory of how consumers process deceptive information
3) a sensitive and consistent means of measuring deceptiveness.

This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.

Richards, Jef

Contents: Preface. Introduction. The Law's View of Deception as a Legal Concept. The Law's View of Deceptiveness as a Behavioral Concept. Behavioral Researchers' View of Deceptiveness as a Behavioral Concept. A Proposed Theory and Definition of Deceptiveness. A Design for the Measurement of Deceptiveness. Pilot Study. Summary. Appendices: Original Advertisements. "True" Memoranda. "False" Memoranda. No-Attribute-Information Control Stimuli. Instructions and Questionnaires.

Erscheinungsdatum	22.06.2016
Reihe/Serie	Routledge Communication Series
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Gewicht	362 g
Themenwelt	Geisteswissenschaften ► Geschichte
	Recht / Steuern ► EU / Internationales Recht
	Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	1-138-99062-0 / 1138990620
ISBN-13	978-1-138-99062-3 / 9781138990623
Zustand	Neuware