Who's Listening?

The Story of BBC Audience Research

Robert J.E. Silvery (Autor)

Buch | Hardcover

220 Seiten

2016
Routledge (Verlag)
978-1-138-21250-3 (ISBN)

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This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

Robert J.E. Silvery

1. Genesis 2. The BBC in Labour 3. Sampling People 4. First Fruits 5. Numbering the People 6. Audience Research in Wartime – I 7. Audience Research in Wartime – II 8. From War to Peace 9. P. & D. 10. Television: the Last Years of the Monopoly 11. Enter ITV 12. Post-Pilkington

Erscheinungsdatum	04.10.2016
Reihe/Serie	Routledge Library Editions: Radio
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	453 g
Themenwelt	Kunst / Musik / Theater ► Film / TV
	Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Soziologie ► Empirische Sozialforschung
ISBN-10	1-138-21250-4 / 1138212504
ISBN-13	978-1-138-21250-3 / 9781138212503
Zustand	Neuware