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How to Win an Argument - Marcus Tullius Cicero

How to Win an Argument

An Ancient Guide to the Art of Persuasion
Buch | Hardcover
288 Seiten
2016
Princeton University Press (Verlag)
978-0-691-16433-5 (ISBN)
CHF 26,15 inkl. MwSt
Timeless techniques of effective public speaking from ancient Rome's greatest orator
All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct--and often floundering or failing as a result--we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing--including strategies that are just as effective in today's offices, schools, courts, and political debates as they were in the Roman forum. How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more.
Cicero's words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts. Astonishingly relevant, this unique anthology of Cicero's rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people--in other words, all of us.

James M. May is professor of classics, the Kenneth O. Bjork Distinguished Professor, and former provost and dean at St. Olaf College. An award-winning teacher, he is a widely recognized expert on Cicero and classical rhetoric and has written and edited many books on these topics. He lives in Northfield, Minnesota.

Preface vii Cicero's Life: A Brief Sketch xiii How to Win an Argument 1 The Origins of Eloquent and Persuasive Speech 1 Nature, Art, Practice 1 Rhetoric and Truth 8 The Parts of Rhetoric, or Activities of the Orator 12 Invention: Identifying and Classifying the Question at Issue According to the Stance of Argument, and Discovering the Sources of Proof 13 Arrangement 40 Style 69 Memory 103 Delivery 110 The Value of Imitating Good Models of Speaking 118 The Value of Writing to Prepare for Effective Speaking 122 The Requirements and Education of the Ideal Speaker 126 A Ciceronian Cheat Sheet for Effective Speaking 135 Latin Texts 141 Glossary 223 Further Reading 243 Text Credits 247

Erscheinungsdatum
Reihe/Serie Ancient Wisdom for Modern Readers
Übersetzer James M. May
Verlagsort New Jersey
Sprache englisch
Maße 114 x 178 mm
Gewicht 312 g
Themenwelt Geisteswissenschaften Philosophie Logik
Geisteswissenschaften Philosophie Philosophie Altertum / Antike
ISBN-10 0-691-16433-9 / 0691164339
ISBN-13 978-0-691-16433-5 / 9780691164335
Zustand Neuware
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