Consumer Psychology: A Study Guide to Qualitative Research Methods

Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens (Autoren)

Buch | Softcover

166 Seiten

2016
Verlag Barbara Budrich
978-3-8474-0772-0 (ISBN)

Infos

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Autor

Paul M.W. Hackett is a professor of Ethnography at Emerson College, Boston, USA and a Visiting Academic at Oxford University, Oxford, UK. Jessica B. Schwarzenbach is an independent Scholar in Massachusetts, USAUta Maria Jürgens is a Doctoral Student, ETH Zürich, Switzerland.

Produkt-Details

• Erscheinungsdatum: 18.04.2016
• Verlagsort: Leverkusen-Opladen
• Sprache: englisch
• Maße: 148 x 210 mm
• Gewicht: 251 g
• Themenwelt: Geisteswissenschaften ► Psychologie
• Themenwelt: Sozialwissenschaften ► Soziologie ► Allgemeine Soziologie
• Schlagworte: consumer research • ethnography • Konsumentenverhalten • Qualitative research • Verbraucherverhalten • Wirtschaftspsychologie
• ISBN-10: 3-8474-0772-4 / 3847407724
• ISBN-13: 978-3-8474-0772-0 / 9783847407720
• Zustand: Neuware