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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Johannes Robier (Autor)

Buch | Hardcover

VIII, 121 Seiten

2015 | 1st ed. 2016
Springer International Publishing (Verlag)
978-3-319-21061-2 (ISBN)

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Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

Johannes Robier is the founder and CEO of youspi Consulting, which focuses specially on UX competencies and offers knowledge products such as the NI Model(TM), Usability Mapping(TM), and UX Toolbox(TM). Johannes also lectures worldwide on usability, user experience, and innovation. He organizes the World Usability Congress, which is held every year in Graz, Austria. A pioneer and an idealist, Johannes Robier is a leading expert in his field.

The Reason to Believe?.- The Path Towards Simplicity.- The Path Towards Emotion and Experience.- True Influence.- Ensuring Conviction.- The Reason to Believe.

Erscheint lt. Verlag	7.9.2015
Reihe/Serie	Management for Professionals
Zusatzinfo	VIII, 121 p.
Verlagsort	Cham
Sprache	englisch
Maße	160 x 240 mm
Themenwelt	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Brain-Conform Information • Emotionalizing • Experience Atlas • Human Instincts • Human Perception • Needs Innovation Model(TM) • Needs Innovation Model™ • simplification • Story-Centered Design • Storytelling • Unique Selling Proposition
ISBN-10	3-319-21061-0 / 3319210610
ISBN-13	978-3-319-21061-2 / 9783319210612
Zustand	Neuware