Consumer Profiles (RLE Consumer Behaviour)

An introduction to psychographics

Barrie Gunter, Adrian Furnham (Autoren)

Buch | Hardcover

194 Seiten

2014
Routledge (Verlag)
978-1-138-83245-9 (ISBN)

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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Barrie Gunter, Adrian Furnham

1. Introduction: Market Segmentation Strategies 2. History and Background of Psychographics 3. Personality Profiling of Consumers 4. Psychographic Systems for Consumer Profiling 5. Critique of Psychographics 6. Applications of Psychographics: i) Consumer Activity 7. Applications of Psychographics: ii) Media Markets 8. Application of Psychographics: iii) Consumer Sub-Groups 9. Putting Psychographics Into Practice

Reihe/Serie	Routledge Library Editions: Consumer Behaviour
Verlagsort	London
Sprache	englisch
Maße	138 x 216 mm
Gewicht	362 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie
	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
	Geisteswissenschaften ► Psychologie ► Sozialpsychologie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-138-83245-6 / 1138832456
ISBN-13	978-1-138-83245-9 / 9781138832459
Zustand	Neuware