Social Innovation for Business Success (eBook)

Shared Value in the Apparel Industry

Julia Schmitt (Autor)

eBook Download: PDF

2014 | 2014
XI, 99 Seiten
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-05461-8 (ISBN)

Infos

Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.

Julia Schmitt, M.Sc. in International Business Studies at Friedrich-Alexander University Erlangen-Nuremberg, works now in Sustainability Management for a German medium sized enterprise.

Inhalt

​​Diffusion of Social
Innovation.- Understanding Shared
Value.- Success Factors and
Obstacles.- Discussion of the Findings on Social Innovation.



 ​

Produkt-Details

• Erscheint lt. Verlag: 18.3.2014
• Reihe/Serie: BestMasters
• Reihe/Serie: BestMasters
• Zusatzinfo: XI, 99 p. 6 illus.
• Verlagsort: Wiesbaden
• Sprache: englisch
• Themenwelt: Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Shared Value • Social Innovation • sustainability
• ISBN-10: 3-658-05461-1 / 3658054611
• ISBN-13: 978-3-658-05461-8 / 9783658054618