Marketing Cultural and Heritage Tourism
Left Coast Press Inc (Verlag)
978-1-61132-877-6 (ISBN)
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.
Rosemary McCormick serves as President of the SHOP AMERICA ALLIANCE, the travel trade association representing more than 200 of the nation's premier shopping tourism destinations. She produces the annual Shop America Tourism Conference, serves as publisher of SHOP AMERICA magazine and oversees development and marketing of Shop America Tours. She co-produced the landmark US Cultural & Heritage Tourism Summit in Washington DC and co-founded the US Cultural & Heritage Tourism Marketing Council. Since 1993, McCormick has directed McCORMICK MARKETING, a strategic consulting firm specialising in retail development, sponsorship and tourism marketing. Clients have included the nation's leading retail developers, plus global travel and tourism destinations.
Foreword by Beverly Barsook Introduction & Welcome Chapter 1: Tourism 101: The Cultural & Heritage Business Opportunity Chapter 2: The Cultural & Heritage Traveler Study Chapter 3: Marketing & Monetizing Cultural & Heritage Tourism Chapter 4: Partnership Strategies to Build Tourism Business Chapter 5: Targeting Your Most Productive Visitor Prospects Chapter 6: Merchandising, Special Events and Public Relations Chapter 7: Guest Services: Training Your Team to be Tourism Ambassadors Chapter 8: Driving Cultural Tourism: Drive Market and Group Tours Chapter 9: Riches from Niches: Shopping and Dining/Cultural Marketing Chapter 10: Online, Social Media, and Mobile Marketing to Tourists Chapter 11: Perspectives from Industry Leaders: Innovative Ways to Market Cultural & Heritage Tourism Chapter 12: Developing Your Cultural & Heritage Tourism Marketing Plans with a focus on Innovation and Cultural Entrepreneurship Appendix A: Glossary of Tourism Terms and Resources Appendix B: For More Information
| Reihe/Serie | Museum Store Association |
|---|---|
| Verlagsort | Walnut Creek |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 272 g |
| Themenwelt | Kunst / Musik / Theater |
| Geisteswissenschaften ► Geschichte ► Hilfswissenschaften | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-61132-877-2 / 1611328772 |
| ISBN-13 | 978-1-61132-877-6 / 9781611328776 |
| Zustand | Neuware |
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