Creative Problem Solving for Managers
Developing Skills for Decision Making and Innovation
Seiten
2013
|
4th New edition
Routledge (Verlag)
978-0-415-71403-7 (ISBN)
Routledge (Verlag)
978-0-415-71403-7 (ISBN)
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Stimulating and developing the creative potential of all members of an organization (not just those in the more traditionally creative functions such as design or research and development) is widely seen as contributing to performance and results. This textbook introduces ideas, skills and models to help students understanding how creative thinking can aid problem-solving.
The latest edition of this well-regarded book brings the story up to date whilst retaining popular features such as case studies and case histories together with extensive diagrams, examples and thought-provoking questions. New to this edition are sections on thinking styles and types, creativity and its role in innovation, implementation, and software aids to creativity.
This rounded textbook will continue to be an ideal resource for a range of courses and modules across the business school curriculum including problem-solving, strategic management, creativity and innovation management.
The latest edition of this well-regarded book brings the story up to date whilst retaining popular features such as case studies and case histories together with extensive diagrams, examples and thought-provoking questions. New to this edition are sections on thinking styles and types, creativity and its role in innovation, implementation, and software aids to creativity.
This rounded textbook will continue to be an ideal resource for a range of courses and modules across the business school curriculum including problem-solving, strategic management, creativity and innovation management.
Tony Proctor is Emeritus Professor in Marketing at the University of Chester, UK
1. Creativity and its Importance in Business 2. Blocks to Creativity 3. Theories of Creativity 4. Problem Solving and Improvisation 5. Factors Influencing People's Ability to Undertake Ideation 6. Objective Finding, Fact Finding and Problem Finding/Definition 7. Morphological Analysis and Related Techniques 8. Brainstorming and its Variants 9. Lateral Thinking and Associated Methods 10. Synectics 11. Paradigm Breaking Techniques 12. Miscellaneous Ideation Techniques 13. Evaluation 14. Implementing Ideas 15. Computer-Assisted Creative Problem Solving
| Zusatzinfo | 101 Line drawings, black and white; 4 Halftones, black and white; 16 Tables, black and white; 105 Illustrations, black and white |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 174 x 246 mm |
| Gewicht | 658 g |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Verhaltenstherapie |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-415-71403-6 / 0415714036 |
| ISBN-13 | 978-0-415-71403-7 / 9780415714037 |
| Zustand | Neuware |
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