Rhetoric
A Very Short Introduction
Seiten
2013
Oxford University Press (Verlag)
978-0-19-965136-8 (ISBN)
Oxford University Press (Verlag)
978-0-19-965136-8 (ISBN)
Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.
Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others.
In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient Greece, medieval Islamic preaching, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others.
In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient Greece, medieval Islamic preaching, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Richard Toye studied at the University of Birmingham and subsequently the University of Cambridge, where he completed his Ph.D. He is currently Professor of Modern History at the University of Exeter. His books include Lloyd George and Churchill: Rivals for Greatness (2007) and Churchill's Empire: The World That Made Him and the World He Made (2010).
Introduction ; 1. From the Greeks to Gladstone ; 2. The scaffolding of rhetoric ; 3. Approaches to rhetoric ; 4. Rhetoric in the modern world ; Conclusion
| Erscheint lt. Verlag | 28.3.2013 |
|---|---|
| Reihe/Serie | Very Short Introductions |
| Zusatzinfo | 8 black and white illustrations |
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 114 x 174 mm |
| Gewicht | 124 g |
| Themenwelt | Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft |
| ISBN-10 | 0-19-965136-1 / 0199651361 |
| ISBN-13 | 978-0-19-965136-8 / 9780199651368 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Das umfassende Standardwerk auf der Grundlage der aktuellen amtlichen …
Buch | Hardcover (2024)
Duden (Cornelsen Verlag)
CHF 48,95
und wie man sie vermeidet
Buch | Softcover (2022)
C.H.Beck (Verlag)
CHF 19,55
