Media Literacy and Semiotics

E. Gaines (Autor)

Buch | Hardcover

181 Seiten

2011
Palgrave Macmillan (Verlag)
978-0-230-10827-1 (ISBN)

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Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

Elliot Gaines is Professor in the Department of Communications at Wright State University, USA.

Introduction: Media Literacy and Semiotics Media Literacy and Semiotics The Necessary Ambiguity of Communication Power and Proxy in Media Semiotics Audiences and the Semiotics of Space Entertainment, Culture, Ideology, and Myth The Narrative Semiotics of The Daily Show News, Culture, Information, and Entertainment Glossary

Erscheint lt. Verlag	19.1.2011
Reihe/Serie	Semiotics and Popular Culture
Zusatzinfo	XII, 181 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Anglistik / Amerikanistik
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	0-230-10827-X / 023010827X
ISBN-13	978-0-230-10827-1 / 9780230108271
Zustand	Neuware