Gower Handbook of Internal Communication

Buch | Hardcover

496 Seiten

2009 | 2nd edition
Gower Publishing Ltd (Verlag)
978-0-566-08689-2 (ISBN)

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A comprehensive guide to managing communication within organisations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas.

A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.

One of the leading practitioners in internal communication, Marc Wright is former Chairman of the International Visual Communication Association and a Board Director of the International Association of Business Communicators. Previously he was Chairman and Creative Director of MCA Live and Crown Business Communication. Marc wrote and directed the BBC series Twenty Steps to Better Management and is publisher of simply-communicate.com.

List of Figures, List of Tables, About the Editor, About the Contributors, Introduction, PART I THE FUNDAMENTALS OF INTERNAL COMMUNICATION, PART II CLASSIC MODELS FOR COMMUNICATION, PART III SKILLS AND MEDIA, PART IV LEADERSHIP AND CHANGE COMMUNICATION, PART V ADVANCED COMMUNICATION SKILLS, PART VI SOCIAL MEDIA INSIDE THE ENTERPRISE, Index

Erscheint lt. Verlag	20.7.2009
Sprache	englisch
Maße	174 x 246 mm
Gewicht	1156 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie
	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	0-566-08689-1 / 0566086891
ISBN-13	978-0-566-08689-2 / 9780566086892
Zustand	Neuware