The Language of Global Success (eBook)

How a Common Tongue Transforms Multinational Organizations

Tsedal Neeley (Autor)

eBook Download: EPUB

2017
200 Seiten
Princeton University Press (Verlag)
978-1-4008-8864-1 (ISBN)

Infos

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization-the high-tech giant Rakuten-in the five years following its English lingua franca mandate. Neeley's behind-the-scenes account explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences.Drawing on 650 interviews conducted across Rakuten's locations in Brazil, France, Germany, Indonesia, Japan, Taiwan, Thailand, and the United States, Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "e;expat"e;-someone detached from their mother tongue or home culture. Through her unfettered access to the inner workings of Rakuten, she reveals three distinct social groups: "e;linguistic expats,"e; who live in their home country yet have to give up their native language in the workplace; "e;cultural expats,"e; or native speakers of the lingua franca, who struggle with organizational values that are more easily transmitted after language barriers are removed; and finally "e;linguistic-cultural expats,"e; who, while native to neither the lingua franca nor the organization's home culture, surprisingly have the easiest time adjusting to language changes. Neeley demonstrates that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, and that there are lessons to be learned for all global companies as they confront language and culture challenges.Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization.

Autor

Tsedal Neeley is an associate professor in the Organizational Behavior Unit at Harvard Business School.

Produkt-Details

• Zusatzinfo: 2 line illus. 5 tables.
• Verlagsort: Princeton
• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Soziologie ► Mikrosoziologie
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Adobe • Advertising • Alternative model • Archive • awareness • Betterment • Business Model • Buy-in • Career • Case study • Change Management • Classroom • Coaching • Collaboration • collective efficacy • Collectivism • Communication • Competition • conference call • cross-cultural • Cultural Difference • Customer • customer insight • deed • demotion • Denice Welch • Diffusion • disadvantage • E-Commerce • employee relations • Employment • Engineering • english as a lingua franca • Expatriate • Finding • first language • fluency • Foreign Language • Global Business • Globalization • global mindset development • global organization • global teams • grace period • grammar • Handbook • Harvard Business School • Hiroshi Mikitani • Human Resources • implementation • Individualistic culture • Industrial sociology • integration barriers • International Management and Language • Interview • I Wish (manhwa) • japanese people • Jay Lorsch • Job attitude • Job Security • Journal of Applied Psychology • Kaizen • knowledge sharing • labor relations • labor studies • Language acquisition • language and globalization • Language and International Business • language barrier • Language Development • language education • language immersion • Language Implementation • language mandate • language proficiency • language strategy • Lawrence Welch • learning • lingua franca • lingua franca implementation • linguistic-cultural expat • linguistic difference • linguistic expat • linguistic Relativity • Management • Marketing • Marketing management • Meeting • mother tongue • Multinational • Multinational corporation • My Own Country • narrative • national identity • official language • organization • Organizational Behavior • Organizational Culture • Organizational Studies • Organization Science • parent company • Post-Merger Integration • Rakuten • Rebecca Piekkari • Requirement • Research Center • Respondent • Retail • salaryman • Skill • social constructivism • Strategic business unit • Structural Equation Modeling • Subsidiary • Supervisor • Survey data collection • survey methodology • Susanne Tietze • team structure • Technology • Thailand • The Multilingual Reality of Global Business Expansion • TOEIC • training and development • Turnover (employment) • Uncertainty • Vendor • vocabulary • Website • Western Culture • work abroad • Workforce • workplace • year
• ISBN-10: 1-4008-8864-6 / 1400888646
• ISBN-13: 978-1-4008-8864-1 / 9781400888641