Starting & Running a Business All-in-One For Dummies, 4th UK Edition (eBook)

Colin Barrow (Autor)

eBook Download: EPUB

2023 | 4. Auflage
John Wiley & Sons (Verlag)
978-1-394-20166-2 (ISBN)

Infos

Get well on your way to business success Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don t have to bounce from book to book as you learn. And it s all written in simple terms anyone can understand. You ll be flipping that sign around to open up shop any day now! Get UK-specific advice on structuring and launching your own business Learn the most effective methods of marketing, virtually and otherwise Keep your books in order and find success in your first year of business Write a stellar business plan and hire good people to keep your business goingThis book is for any new entrepreneur looking to start a UK business from the ground up and keep it running successfully, as well as veteran entrepreneurs who want to get up-to-date on the latest business trends.

Autor

Colin Barrow is a strategic advisor to business owners and the author of over 30 books in the fields of entrepreneurship, business management, and international property development. Previously, he spent ten years at the helm of the Enterprise Group at Cranfield School of Management, where he led the team that developed the Business Growth Programme.

Inhalt

Introduction 1

Book 1: Laying the Groundwork 5

Chapter 1: Preparing for Business 7

Chapter 2: Arranging the Foundations 27

Chapter 3: Can You Do the Business? 47

Chapter 4: Preparing the Business Plan 59

Chapter 5: Establishing Your Starting Position 77

Chapter 6: Researching Your Customers and Competitors 89

Book 2: Sorting Out Your Finances 123

Chapter 1: Finding the Money 125

Chapter 2: Seeking Alternative Funding 149

Chapter 3: Figuring Out the Figures 165

Chapter 4: Budgeting for Beginners 185

Book 3: Finding and Managing Staff 199

Chapter 1: Staying on the Right Side of the Law 201

Chapter 2: Finding and Interviewing Job Candidates 213

Chapter 3: Employing People Successfully 235

Chapter 4: Disciplining and Dismissing Staff 251

Chapter 5: Inspiring Employees to Better Performance 267

Chapter 6: Coaching and Development 285

Chapter 7: Becoming an Expert at Performance Appraisal and Management 299

Book 4: Keeping on Top of the Books 313

Chapter 1: Recording the Financial Facts 315

Chapter 2: Managing Your Tax Position 331

Chapter 3: How Investors Read a Financial Report 343

Book 5: Marketing and Advertising Your Wares 361

Chapter 1: Taking a Closer Look at Customers 363

Chapter 2: Defining Your Business Mission, Vision, Objectives and Values 377

Chapter 3: Marketing and Selling Your Product or Service 383

Chapter 4: Creating and Placing Ads 413

Chapter 5: Public Relations and Publicity 441

Chapter 6: Doing Business Online 457

Chapter 7: Social Media Engagement 485

Book 6: Growing and Improving Your Business 519

Chapter 1: Thinking Strategically 521

Chapter 2: Managing More than One Product 543

Chapter 3: Improving Your Company's Performance 575

Chapter 4: Franchising for Growth 589

Chapter 5: Funding Expansion 597

Chapter 6: Becoming a Great Manager 611

Index 627

Produkt-Details

• Erscheint lt. Verlag: 11.8.2023
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• Schlagworte: Business & Management • Business Plan • How to write a business plan • Klein- u. mittelständische Unternehmen u. Existenzgründung • Klein- und Mittelbetrieb • running a business • Small Business • small business accounting • Small Business & Entrepreneurship • Small business marketing • starting a business • starting small business • Start up • Start-up • Startup • UK business • UK business plan • UK entrepreneur • Wirtschaft u. Management
• ISBN-10: 1-394-20166-4 / 1394201664
• ISBN-13: 978-1-394-20166-2 / 9781394201662