The Internet Trap (eBook)

How the Digital Economy Builds Monopolies and Undermines Democracy

Matthew Hindman (Autor)

eBook Download: EPUB

2018
256 Seiten
Princeton University Press (Verlag)
978-0-691-18407-4 (ISBN)

Infos

A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online-and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else-and reveals what small players can do to survive in a game that is rigged against them.Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences-it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.

Autor

Matthew Hindman is associate professor of media and public affairs at George Washington University and the author of the award-winning book The Myth of Digital Democracy (Princeton). He lives in Washington, DC.

Produkt-Details

• Erscheint lt. Verlag: 25.9.2018
• Verlagsort: Princeton
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung ► Politische Systeme
• Themenwelt: Sozialwissenschaften ► Soziologie
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre
• Schlagworte: Advertising • advertising campaign • Advertising network • advertising revenue • Attention Economics • Attention Economy • Audience Measurement • Blog • Blogger (service) • budget constraint • Bundling • Business Model • buzzfeed • Campus Network • chairman • Classified advertising • Communication • Competition • compounded audience • Computation • comScore • Content creation • content production • Criticism • Customer • digital attention • digital audience • digital audience growth • digital audiences • DIGITAL ECONOMIES • Digital Economy • digital firm • digital journalism • Digital Media • disadvantage • Duopoly • Dynamical system • ebay • Economic Geography • economic models • economics of scale • economist • ecosystem • Email • Entrepreneurship • Facebook • Federal Trade Commission • Google • Google News • Gotham Gazette • Hal Varian • Hitwise • imaginary Internet • imagined Internet • Infotainment • Infrastructure • International Trade • Internet • Internet news • Internet Service Provider • internet traffic • internet troll • Internet Users • Journalism • local digital news • Local Journalism • local news • local papers • Lock-in (decision-making) • Log–log plot • machine learning • Market power • Mark Zuckerberg • Mass media • Mathematical Models • mathematician • media organizations • media preferences • Microsoft • Model Building • Netflix • Netflix Prize • net neutrality • network effect • New Media • news feed • News media • news organizations • newspaper • Omniture • Online Advertising • online aggregation • online content • online dynamics • online economy • online local news • Online News • online newspaper • Page view • Paul Krugman • Paywall • peer production • percentage • personalization • Political Economy • power law • printing press • Publication • public policies • Publishing • Quantity • Recommendation Systems • Recommender System • Recommender Systems • reddit • Routledge • Search cost • Server farm • small players • stickiness • Subscription Business Model • Technology • Television station • The Huffington Post • The Newspaper • The New York Times • The Wall Street journal • Trade-off • traffic models • Twitter • Upworthy • User Experience • U.S. television • Web Design • web measurement • Web portal • Web search engine • Website • web traffic • web traffic model • web visits • World Wide Web • Writing • youtube
• ISBN-10: 0-691-18407-0 / 0691184070
• ISBN-13: 978-0-691-18407-4 / 9780691184074