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Marketing / Vertrieb

Retail Brand Equity and Loyalty
Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
von Julia Katharina Weindel
eBook Download (PDF)
2016 | Springer Fachmedien Wiesbaden GmbH
ISBN: 9783658150372
53,49 €
(CHF 52,25) (inkl. MwSt)
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Customer Relationship Management
The Foundation of Contemporary Marketing Strategy
von Roger J. Baran; Robert J. Galka
eBook Download (EPUB)
2016 | Taylor and Francis
ISBN: 9781317419327
140,45 €
(CHF 137,20) (inkl. MwSt)
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Summary of The Innovator's Dilemma
by Clayton M. Christensen | Includes Analysis
von Instaread Summaries
eBook Download (EPUB)
2016 | Auflage: 1 | Instaread, Inc
ISBN: 9781683780533
4,49 €
(CHF 4,35) (inkl. MwSt)
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Summary of Invisible Influence
by Jonah Berger | Includes Analysis
von Instaread Summaries
eBook Download (EPUB)
2016 | Auflage: 1 | Instaread, Inc
ISBN: 9781683784661
4,49 €
(CHF 4,35) (inkl. MwSt)
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Advances in Advertising Research (Vol. VII)
Bridging the Gap between Advertising Academia and Practice
von George Christodoulides; Anastasia Stathopoulou;..
eBook Download (PDF)
2016 | Springer Fachmedien Wiesbaden GmbH
ISBN: 9783658152208
96,29 €
(CHF 93,95) (inkl. MwSt)
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Cases and Explorations in Fashion Branding
von Hancock Joseph H. Hancock
eBook Download (PDF)
2016 | Bloomsbury Publishing (USA)
ISBN: 9781501300035
86,46 €
(CHF 84,45) (inkl. MwSt)
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Media Convergence Handbook - Vol. 2
Firms and User Perspectives
von Artur Lugmayr; Cinzia Dal Zotto
eBook Download (PDF)
2016 | Springer Berlin
ISBN: 9783642544873
96,29 €
(CHF 93,95) (inkl. MwSt)
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How Cool Brands Stay Hot
Branding to Generations Y and Z
von Mattias Behrer; Joeri Van Den Bergh
eBook Download (EPUB)
2016 | Kogan Page
ISBN: 9780749477219
31,94 €
(CHF 31,20) (inkl. MwSt)
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Multisensory Impact of Sport Events
A Comparative Effect Analysis Based on Soccer Games
von Thorsten Tham
eBook Download (PDF)
2016 | Springer Fachmedien Wiesbaden GmbH
ISBN: 9783658121051
53,49 €
(CHF 52,25) (inkl. MwSt)
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New Guerrilla
Mehr Kunden durch innovatives Online-Marketing
von Anthony-James Owen; Petra Owen
eBook Download (EPUB)
2016 | REDLINE Verlag
ISBN: 9783864149085
15,99 €
(CHF 15,60) (inkl. MwSt)
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Managing TV Brands with Social Media
An Empirical Analysis of Television Series Brands
von Jennifer Berz
eBook Download (PDF)
2016 | Springer Fachmedien Wiesbaden GmbH
ISBN: 9783658142940
53,49 €
(CHF 52,25) (inkl. MwSt)
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Scientific Advertising
von Clau C. De Hopkins
eBook Download (EPUB)
2016 | Dancing Unicorn Books
ISBN: 9781515414001
2,53 €
(CHF 2,45) (inkl. MwSt)
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The New Rules of Sales and Service
How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
von David Meerman Scott
eBook Download (PDF)
2016 | Auflage: 1 | John Wiley & Sons
ISBN: 9781119272434
14,99 €
(CHF 14,65) (inkl. MwSt)
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Brand Page Attachment
An Empirical Study on Facebook Users’ Attachment to Brand Pages
von Barbara Kleine-Kalmer
eBook Download (PDF)
2016 | Springer Fachmedien Wiesbaden GmbH
ISBN: 9783658124397
53,49 €
(CHF 52,25) (inkl. MwSt)
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Summary of Hooked
by Nir Eyal with Ryan Hoover | Includes Analysis
von Instaread Summaries
eBook Download (EPUB)
2016 | Auflage: 1 | Instaread, Inc
ISBN: 9781945048739
4,49 €
(CHF 4,35) (inkl. MwSt)
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