Moomin Management
Redefining Generosity
Seiten
2024
Bristol University Press (Verlag)
978-1-5292-4017-7 (ISBN)
Bristol University Press (Verlag)
978-1-5292-4017-7 (ISBN)
Offering rare insights from the Moomin inner circle, this book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. It unveils the keys to a sustainable business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.
Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s.
This book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation.
Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world.
Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.
Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s.
This book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation.
Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world.
Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.
Paul Savage is Assistant Professor in Entrepreneurship at United Arab Emirates University. Janne Tienari is Professor of Management and Organisation at Hanken School of Economics.
1. The Moomin Way
2. Birth (and Life) of Ideas
3. Branding: Larger than Life
4. Partnerships: Crossroads of Passions
5. Strategy: What’s the Purpose?
6. Technologies: Into Virtual Worlds
7. People: It's Alright to be Broken
8. Let’s Party!
| Erscheinungsdatum | 05.09.2024 |
|---|---|
| Zusatzinfo | 8 Illustrations, black and white |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-5292-4017-4 / 1529240174 |
| ISBN-13 | 978-1-5292-4017-7 / 9781529240177 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
ein Leitfaden zur Gestaltung sinnstiftender Formen der Zusammenarbeit
Buch | Softcover (2024)
Vahlen (Verlag)
CHF 41,70
Basiswissen – Unternehmensbewertung – Ablauf von M&A
Buch | Softcover (2024)
Erich Schmidt Verlag
CHF 55,90
Der Weg zu einer dialogorientierten Organisationsentwicklung
Buch | Softcover (2021)
Vahlen, Franz (Verlag)
CHF 62,85
